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The third BA-DAY is postponed by one year to April 29./30. 2021 due to the spread of the coronavirus! All tickets will remain valid, nothing needs to be changed, just adapt the date in your diary and use your existing ticket. We would not start a new Call for Papers process, but would keep the program in its current form, we might need to adapt it slightly! Please stay with us in these difficult times and let us overcome this worldwide crisis, we are all in this together. See News.

Keynotes 2021

Sudan Jackson – The importance of Human-Human interfaces in the Digital Age

Sudan Jackson has been working in REWE Digital’s technology division since 2016, where he is responsible for cultural and organisational development: “We need human environments that enable us to be collaborative and thus help us find creative, customer-centric approaches. We must understand what our customers need, and especially where and when they need it. And then do exactly that. And we must do this over following trends”. In this opening keynote, Sudan Jackson will explain how these topics are dealt with by REWE Digital: “We are a digital company, but our work is done through human interactions. It’s about how we are using the real world and human nature to organise the right environment to create and consistently improve the use of technology”.

Patricia Salgado – Beyond the numbers! How to use anthropology for a deeper business understanding

Patricia Salgado is project director of The Walker Research Company with more than 10 years of experience working in digital marketing in digital agencies as OMD, Nurun or Flat101 among others, doing analysis for McDonalds, Dockers, Levi´s, Monster, Desigual…
Her keynote will close the event showing different cases studies using the anthropology as main tool for business.

Motto and Track Themes 2021

Closing the Gaps with Business Analysis

Track (1) Digital Portfolio Imperative

Nowadays, every company needs a digital strategy for its portfolio, be it digital products, services or customer loyalty instruments. This imperative forces companies to look at appropriate portfolio management techniques. Decisions are increasingly influenced by new factors; markets, trends and expectations of digital customers shape modern and agile management approaches.

Track (2) Driver Artificial Intelligence

Artificial Intelligence (AI) has become one of the main drivers for the Digital Transformation. More and more customer processes are being equipped with “thinking machines” to improve the overall customer experience. AI projects in particular require a carefully calculated cost-benefit ratio, since investments in cutting-edge technology must also pay off.

Track (3) Communication and Cultures

Communication is the fuel for the development of companies, different cultures are the most important challenges for required changes. This applies to different ethnic and geographical cultures, but also and above all to different cultures within companies. Close communication gaps between the different parties makes projects more successful.

Our Speakers

Workshops on Thursday, April 29th, 2021

1.1 Workshops Room 1
Two Halfday Workshops
1.3 Workshops Room 3
Two Halfday Workshops
13:00 - 14:00

Networking and Lunch Break

18:00 - 19:00


Presentations on Friday, April 30th 2021

2.1 Digital Portfolio
The Digital Portfolio Imperative
2.2 Artificial Intelligence
Driver Artificial Intelligence
2.3 Communication and Cultures
Communication and Cultures

Why attend this conference?


Practitioners worldwide will be sharing their experiences. The central location, Frankfurt on the Main, makes this event ideal for networking with experts and decision makers in the age of the emerging digitalization. Join the discussions concerning the gaps which need to be closed in three tracks Digital Portfolio Imperative, Driver Artificial Intelligence and Communication and Cultures.The 3. event of this kind takes place on Friday, April, 30th, 2021 in Frankfurt-Eschborn, Mercure Hotel Helfmann Park. There will be a leading workshop day on Thursday, April 29th. Tickets can be purchased for the conference or for the workshop or combined for both days. Certificate holders of IIBA and PMI can gain 16 CDUs or PDUs for their re-certification if they participate in the workshop on April 29th and the conference on April 30th. For a one-day participation only 8 CDUs/PDUs can be granted, respectively.

Here and in the above video you can find some impressions of the 2nd BA-DAY in May 2019


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Recent News


Mercure Hotel Frankfurt Eschborn Helfmann Park

Helfmann-Park 1, 65760 Eschborn, Phone: +49 6196 96970
Room booking on the Hotel website



The conference is hosted by Premium Sponsor masVenta Business GmbH, a German IT Service and Consultancy company with a strong focus on Business Analysis and Project Management. This includes provisioning of highly qualified personnel for IT- and change-projects as well as training and development of human resources towards industry leading certificates like Certified Business Analysis Professional CBAP® and PMI-PBA®. Here we are market leader in Germany with more than 50% of all Business Analysis Certification Preparation trainings.

Since more than seven years we are especially engaged in German speaking countries by volunteering for and contributing to IIBA chapter work and Business Analysis as such. masVenta managing director Rainer Wendt is the president of the IIBA Germany Chapter since 2014 and masVenta is Gold Sponsor of the PMI® Cologne Chapter. Our mission is to establish the BA-DAY as a hot spot for Business Analysts and all who are doing or managing Business Analysis matters in central Europe, for exchanging best practices, meeting old and making new friends and a very focused networking in the European Business Analysis Community.

Please find our next course dates for Business Analysis and Project Management here or under