The third BA-DAY is postponed by one year to April 29./30. 2021 due to the spread of the coronavirus! All tickets will remain valid, nothing needs to be changed, just adapt the date in your diary and use your existing ticket. We would not start a new Call for Papers process, but would keep the program in its current form, we might need to adapt it slightly! Please stay with us in these difficult times and let us overcome this worldwide crisis, we are all in this together. See News.

Sudan Jackson – The importance of Human-Human interfaces in the Digital Age

Sudan Jackson has been working in REWE Digital’s technology division since 2016, where he is responsible for cultural and organisational development: “We need human environments that enable us to be collaborative and thus help us find creative, customer-centric approaches. We must understand what our customers need, and especially where and when they need it. And then do exactly that. And we must do this over following trends”. In this opening keynote, Sudan Jackson will explain how these topics are dealt with by REWE Digital: “We are a digital company, but our work is done through human interactions. It’s about how we are using the real world and human nature to organise the right environment to create and consistently improve the use of technology”.

Patricia Salgado – Beyond the numbers! How to use anthropology for a deeper business understanding

Patricia Salgado is project director of The Walker Research Company with more than 10 years of experience working in digital marketing in digital agencies as OMD, Nurun or Flat101 among others, doing analysis for McDonalds, Dockers, Levi´s, Monster, Desigual…
Her keynote will close the event showing different cases studies using the anthropology as main tool for business.

WHO WE ARE

The conference is hosted by Premium Sponsor masVenta Business GmbH, a German IT Service and Consultancy company with a strong focus on Business Analysis and Project Management. This includes provisioning of highly qualified personnel for IT- and change-projects as well as training and development of human resources towards industry leading certificates like Certified Business Analysis Professional CBAP® and PMI-PBA®. Here we are market leader in Germany with more than 50% of all Business Analysis Certification Preparation trainings.

Since more than seven years we are especially engaged in German speaking countries by volunteering for and contributing to IIBA chapter work and Business Analysis as such. masVenta managing director Rainer Wendt is the president of the IIBA Germany Chapter since 2014 and masVenta is Gold Sponsor of the PMI® Cologne Chapter. Our mission is to establish the BA-DAY as a hot spot for Business Analysts and all who are doing or managing Business Analysis matters in central Europe, for exchanging best practices, meeting old and making new friends and a very focused networking in the European Business Analysis Community.

Please find our next course dates for Business Analysis and Project Management here or under www.masventa.de.