Workshop: Business Analysis for Service Design

14 May 2020
09:00 - 13:00
Room 2

Workshop: Business Analysis for Service Design

In this workshop Rainer Wendt opens up a kind of sixth perspective on top of the five BABOK perspectives. Service Design, as illustrated in the below “Orange and Blue” complementary-stress-field-picture needs to balance between positive customer experiences and commercial profitability – a perfect challenge for the BA? Indeed, this challenge demands new skills to be added to the BA skills catalogue, new digital skills with which an analysis and the design of attractive, safe and profitable services can be leveraged.

In this workshop you will learn how to approach the design of digital services with a Business Analysis mind-set, starting with the Business Need in Strategy Analysis towards Solution Evaluation of early prototypes, similar to what Design Thinkers do. A realistic case study requires the practical application of techniques and produces concrete results.