To stay relevant in the never-ending changes in the business landscape, organization need to be flexible and to adapt fast. Rapid technological progress is forcing companies to adopt digital transformation as the main strategy.
According to Wikipedia, digital transformation is the changes associated with the application of digital technology in all aspects of human society. It is not just about disruption or technology!
The human element plays the central role in digital business transformation. It is important during the transition (collaboration, skills, culture, empowerment, etc.), as well the result of digital transformation – the improvement of the user and customer experience.
Since many business strategies are implemented using projects, integrating human focus in project management needs to be of main concern. Although project success relies heavily on the quality of the functions to be executed, we need to consider also the feelings, motivations, and engagement of the involved personnel.
In this presentation, you will learn about “Human-Focused Design,” in opposition to “Function-Focused Design.” You will find out how to use behavioral economics, neurobiology, and motivational psychology to optimize project’s results and increase customer experience.
Humans deliver projects for humans! Let’s focus on them!