Patricia Salgado

Project Director, Walker Research Company

Patricia Salgado

Project Director, Walker Research Company

Biography

Patricia Salgado is project director at The Walker Research Company, a consultancy enterprise supporting companies which seek different business opportunities based on anthropological insights. The unique approach of The Walker Research applies anthropological investigation by approaching the XXI century market challenges from the point of view of a modern explorer.

Patricia is sociologist, anthropologist, expert in digital research and PhD candidate in digital identity, with more than 10 years of experience involved in digital marketing related projects. Patricia has supported digital agencies like OMD, Nurun or Flat101, was member of the Program management team at Desigual Digital, and has run anthropological research for a wide variety of sectors in companies like McDonalds, Dockers, Levi´s, Monster…