• European Business Analysis Day - EU BA Day

About the Conference

Welcome to the 7th European Business Analysis Day. For seven years, we have brought together the brightest minds in the BA community to share knowledge, challenge the status quo, and drive the profession forward.

This year, we are going fully digital again to connect professionals across Europe and beyond. Whether you are a Junior Analyst, a Product Owner, or a Head of BA, this is your platform to grow.

Register here!

Our Promise: We are currently curating a lineup of world-class sessions, immersive workshops, and engaging online networking activities designed to deliver practical value you can use the very next day.

Where: Online   |   When: May 28th

7th European BA-Day Tracks

This year, we are structuring our agenda around four distinct pillars to ensure every aspect of your professional journey is covered:

🛠️ Core Skills

Master the fundamentals and advanced techniques. From requirements gathering and process modeling to the latest industry standards, this track focuses on the essential toolkit every BA needs.

🚀 Career & Leadership

Elevate your professional trajectory. This track covers soft skills, stakeholder management, team leadership, and the strategic mindset required to move from an executor to a changemaker.

🌍 Domain Knowledge

Dive deep into specific industries. Explore how Business Analysis applies to FinTech, Healthcare, AI, and other specialized sectors to broaden your expertise.

🔒 The Secret Track

Expect the unexpected. This exclusive track features unconventional topics, surprise guest speakers, and forward-thinking discussions that don’t fit into a standard box.

📢 Register for the 7th BA Day

Are you ready to be inspired?
Join a community of passionate professionals, innovators, and thinkers at this year’s conference – where stories, strategies, and breakthroughs come to life. Learn from real-world case studies, successes, and even failures that shaped meaningful change across industries.

Join global BA community here!

🤝 Call for Sponsors

Showcase your brand to Europe’s top BAs.
Partner with the European BA-Day to increase brand awareness, demonstrate your tools/services, and connect with a highly targeted audience of decision-makers.

Trusted by IIBA Chapters and Partners Globally

Meet our workshops!

Day 1
27 May 2026

System Failure: A Cyber Security Murder Mystery for Business Analysts

When Requirements Become the Attack Surface Cyber security is no longer a technical problem to be handed off. It is a business analysis responsibility. Most major breaches don’t start with...
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Imtiaz Kaderbhoy
Lewis Carroll

Workshop: Integrating AI into Business & System Processes

Most organizations are talking about AI, and many are starting to integrate it into end-to-end business processes without breaking something. This workshop cuts through the noise. Participants work through a...
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Angela Wick
Day 2
29 May 2026

From Employee to Independent: The BA’s Freelance Reality Check

You’ve analyzed business for someone else. Now it’s time to analyze the one that matters: yours. This isn’t inspiration. It’s a reality check. We’ll walk you through what actually happens...
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Mary Kirichek
Iurii Gomon

Discovery: The Missing Step Between Ideas and Outcomes

When initiatives kick off, there’s often a rush to start building. Yet if we rush towards a solution without understanding the organizational context, our users and the outcomes they are...
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Adrian Reed