Motto and Track Themes 2025

Designing Digital Future with Business Analysis

Expertise in Business Analysis is indispensable for designing a valuable Digital Future. Too many things are continuously emerging in an ever-increasing pace. This demands expert knowledge to sort out the important trends from Mayflies. And as well to have an instant view on potential security risks which are gaining more and more importance besides the functionality.
Valuable, safe and fast go-to-market approaches will be the winners for a digital future components. Artificial Intelligence is one of the major components to achieve value and speed. The more lightweight single components are, the better.

The 6th BA-DAY sticks to the tradition to putting cutting edges themes in the middle of the discussion and this is reflected as in the following track themes

Track (1) Value

– the art of delivering real business value driven by AI.
AI is more and more becoming a commodity, people get used to it and are certain about how it can help and where the limits are. After the sky-rocketing hype around ChatGPT it is still up to Business Analysts to see where the real business value is. To figure this out, a BA needs a deep understanding of the underlying Business model and the relevant markets. In trustful conversations, a BA can help Business people find new sources of value or improve and capitalize on the existing ones.

Track (2) Safety

– First-in-class Cybersecurity becomes a pre-condition. 
Cybersecurity is indispensable these days. No question that serious businesses put a high priority on protecting themselves against cyber attacks or data loss and theft. The key factor of effective and affordable security mechanisms are a good balance between organizational and technical security measurements which do not have negative impact on the daily business. If security becomes an obstacle for the customers and the information workers, it might have the negative outcome of prolong got-to-market times (see below) or simply lowering usability of IT-systems. Again, the BA needs to understand both sides of the coin in order to consult in finding the right balance.

Track (3) Speed

– Fast, lightweight solutions components orchestrated in perfect suites will outperform heavyweight, expensive solutions. 
Go-To-Market times can be key factors in today’s market landscapes. Who comes first can gain lots of advantages if they have a longer-lasting position as market leader. Former IT systems often needed very long development cycles, so that there were many months between initiation and getting to market. Modern IT architectures like micro & web services can ease and accelerate software development massively, making launches of new solutions possible in some weeks rather than months. It goes without saying that role security becomes even more important if data is processed by external, mostly web-based services. The BA needs a good know how foundation to see where the limits are. Cutting edge functionality helps companies to strengthen their market position, but only if the customer base is at the same time convinced about the security engagements of these companies!

Keynotes 2025

Stay tuned for the announcement of our keynote speaker!

Our Speakers

Conference Tickets

6th European Business Analysis Day – Early Birds – 199 EUR
199.00 EUR

Limited offer: only 19 tickets available!

Join us for the 6th European Business Analysis Day and enjoy the best price!
Please note, workshops require separate tickets.

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6th European Business Analysis Day – Advantage Pass – 299 EUR
299.00 EUR

Limited offer: only 30 tickets available!

Secure your spot early at the 6th European BA-Day conference and enjoy a discounted rate. Please note, workshops require separate tickets.

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6th European Business Analysis Day – Standard Pass – 349 EUR
349.00 EUR

Limited offer: only 50 tickets available!

The Standard Pass ensures your place at BA-Day 2025 with access to all conference sessions on the second day and session recordings.
Workshops are not included and require separate tickets.

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6th European Business Analysis Day – Last Chance Pass – 399 EUR
399.00 EUR

Don’t miss out! The Last Chance Pass guarantees your access to all conference sessions on the second day and includes recordings of every session.
Please note, workshops require separate tickets.

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Workshop tickets

4 hour workshop includes 50% conference ticket discount; 8 hour worhshop includes free conference ticket
Workshop Ticket Driving the corporate strategy with OKRs by Almudena Rodriguez Pardo
499.00 EUR

This ticket grants access to the hands-on workshop “Driving the corporate strategy with OKRs“. 

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Workshop Ticket: The Art of BA in the Cyber Age by Mark Cross
499.00 EUR

This ticket grants access to a 4-hour workshop “The Art of Business Analysis in the Cyber Age“.

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Workshop Ticket BA Skills for Success by Yulia Kosarenko
499.00 EUR

This ticket grants access to an intensive 4-hour workshop “BA Skills for Success in Business Analytics and AI Projects“.

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Workshop Ticket The Future of Work by Robert Vogel
499.00 EUR

This ticket allows you to participate in a 4-hour hands-on workshop “The future of Work – Hybrid Teams – Humans and AI“.

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Agenda

BADay 2025 Sessions

Elevating Expertise: The Strategic Emergence of the BA Competence Office

Join Yevhen Kliukin a.k.a. “Eugene K the BA”, the architect behind Geniusee’s BA Competence Office, as he unveils the transformative journey of establishing and evolving this pivotal entity within a...
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Yevhen Kliukin

The hare or the turtle? How speed is behind the Agile transformation in Schneider Electric

In a fast-changing world, Schneider Electric’s goal is providing outperform solutions for energy management at the speed the market requires. And, as speed was one of our main challenges, the...
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Amparo Echeverria

How to Engage Stakeholders Through Live Modelling Without Prep Time

Facilitating business analysis meetings is taxing. It requires preparation, skill, and emotional resilience. But what if you had no time to prepare for the meeting? Whether it’s a presales call,...
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Yulia Kosarenko

How our Automated Dispatching Assistance helps to improve train punctuality @ DB InfraGO

At DB InfraGo AG we develope our Automated Dispatching Assistant ADA-PMB to improve punctuality. ADA-PMB uses a mix of AI-methods with a mathematical optimization in its core. It calculates dispatching...
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Hannah Richta

Stakeholder Wars – how to effectively manage the product backlog when stakeholders priorities are not alligned.

Stakeholder wars is based on a real-life case impacting product backlog management. The same product – a CRM solution – was managed by two opposing groups of stakeholders. One of...
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Paweł Sidorowicz

Five Verbs Orchestrates a Communication Symphony

Some teams govern themselves with Four Adjectives (RACI) and a casually infinite number of verbs. Such a team is “all over the place.” For a team that wants more simplicity...
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Robert Snyder

Will be announced soon

Session details be announced soon
Erik Burow

Session from Sean Crawford

Session details will be announced soon
Sean Crawford

Session from Iurii Gomon

Session details will be updated soon
Iurii Gomon

Session from Dmytro Lozovytskyi

Session details will be updated soon
Dmytro Lozovytskyi

Session from Karolina Zmitrowicz

Session details will be updated soon
Karolina Zmitrowicz

How can we prove success? Metrics for digital business transformation

Change management is on everyone’s lips. Change is actually a given! However, thousands of change projects and agile transformations keep failing! When embarking on a journey into the unknown, plans...
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Almudena Rodriguez Pardo

Business Analysis as a Driving Market Readiness

In today’s fast-paced business landscape, organisations must be agile and ready to seize market opportunities. In this session, we explore how business analysts (BAs) are pivotal in enhancing an organisation’s...
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Moreblessing Maisva

BA AI as a Key Stakeholder in Business Model Innovation

Understanding the role of Artificial Intelligence (AI) in the business world goes far beyond tools like ChatGPT or simple digital process automation. AI is revolutionizing the way businesses operate, compete...
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Aleš Štempihar

Bad Robot: Protecting your organisation from the dark side of the AI revolution.

In just a couple of years, the rise of AI has transformed the business analysis profession giving us new tools to be more productive, yet for all of the potential...
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Mark Cross

Commitments without regrets

I have yet to meet a person who loves estimating. And I can’t say I’m surprised, estimating is an act of predicting the future while our evolved ape brain fights...
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Vedran Križek

Leveraging AI in the Stakeholder Requirements Process

In the rapidly evolving landscape of software development, accurately capturing and translating stakeholder requirements into actionable project plans is crucial for success. Traditional methods of requirement gathering often face challenges...
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Pamela Paterson

How Business Analysts Can Assist the CSO in Setting Up Cybersecurity: A Practical Case Study

In today’s fast-paced digital environment, cybersecurity is not just the responsibility of IT departments—it requires collaboration across various roles, including business analysis. This session offers a practical, real-world example of...
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Oleksandr Moskalyuk

Reimagining Business Process Management and Transformation in the Age of Generative AI

Uncover the power of generative AI in reshaping business process management, driving efficiency, creativity, and transformation. Learn how AI is unlocking new possibilities for businesses to evolve and thrive in...
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Christian Warmuth

The Power of Soft Skills In Business Analysis: Enhancing Collaboration and Communication

The Power of Soft Skills in Business Analysis: Enhancing Collaboration and Communication, we’ll explore how essential interpersonal skills—like communication, active listening, and empathy—enable Business Analysts to bridge gaps between diverse...
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Lungile Mnguni
BADay 2025 Workshops

AI 4 Requirements Engineering: Practical Use Cases in Modern RE

In this workshop, we will explore how Artificial Intelligence can be applied to enhance key aspects of Requirements Engineering (RE). Focusing on the four core areas—Elicitation, Documentation, Validation, and Management—we...
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Matthias Herbert
Michael Mey

The Art of Business Analysis in the Cyber Age

The innovation of the cloud has transformed modern business by allowing organisations to bring their services to market faster than ever before, but it comes at a price. By dispensing...
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Mark Cross

The future of Work – Hybrid Teams – Humans and AI

The workshop “Working in Hybrid Teams” teaches participants how to collaborate with expert AIs and create their own CustomGPTs. It offers a hands-on session and personalized support to help learners...
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Robert Vogel

Driving the corporate strategy with OKRs

Brief Overview of the Workshop: In this hands-on 4-hour workshop, you’ll learn how to effectively use the OKR (Objectives and Key Results) framework to set inspiring goals and measure progress. Led...
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Almudena Rodriguez Pardo

Cybersecurity analysis workshop

Details will be announced soon
Bindu Channaveerappa

Business Architecture as Strategy

Turn your corporate strategy into actionable initiatives using the power of business architecture. This workshop provides practical methods for assessing and aligning your proposed strategies with organizational capabilities and initiatives....
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Kevin Brennan

BA Skills for Success in Business Analytics and AI Projects

Learn what business analytics and AI projects need to succeed, and the skills a business analyst must have to play a key role on these initiatives. This intensive workshop will...
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Yulia Kosarenko

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