For all Thursday sessions you can find Live Stream links in the agenda and – if you are not in Frankfurt – you can join the Zoom Sessions directly from here with an invitation code. For a better experience, chats and exchanges between all speakers and attendess we recommend everyone to use our conference app, for iOS, Android or Web, with your registered e-mail adress. First time users might use the forget password function. If you do not want to use the app or if you want to use a different mail address, please ask us to send you the invitation code. Note that every attendee is eligible to watch the recordings live or later until June 24th. HINT: Thursday evening starting 7pm we will have a combined party and dinner in Frankfurt together with our virtual guests from all over the word. We have built a virtual meeting area in, an innovative experience for both in-person and remote attendees

Keynotes 2023


Thomas Schlaak is a partner with Deloitte Consulting. As the EMEA Power & Utilities sector leader he is serving energy clients in Germany and beyond. Thomas has 20 years of management consulting experience with a focus on strategy-based transformations including development of digital-enabled businesses, operating model design, operational excellence and cost optimization.


Keith Ellis has more than 20 years of leadership experience in roles as CEO, COO, board member, investor, and mentor to various companies. A recognized voice in the business analysis community, Keith has published research and is a prominent speaker.

Motto and Track Themes 2023

Sustainability in Disruptive Digitalisation

Track (1) Disruptive digital Services

With new and innovative digital services, things can change dramatically. Is “being disruptive” the decisive success factor or can complementary services or partial digitalization have a comparable potential and impact?  In any case, digitalization is unstoppable, the pace is constantly increasing. Reason enough to make it a No. 1 topic.

Track (2) Managing Sustainability and Digitalisation

Digital technology must be used responsibly. However, when it comes to profit maximization, responsibility and mindfulness have certain difficulties to survive. How can new, digital services be developed for people in this area of tension, without profit alone dictating the direction?


The Speakers








Practitioners worldwide will be sharing their experiences. The central location, Frankfurt on the Main, makes this event ideal for networking with experts and decision makers in the age of the emerging digitalization. Join the discussions concerning emerging digital services and disruption.The 4. event of this kind takes place on Thursday, March, 23rd, 2023 in Frankfurt-Eschborn, Mercure Hotel Helfmann Park. There will be a following workshop day on Friday, March 24th. Tickets can be purchased for the conference or for the workshop or combined for both days. Certificate holders of IIBA and PMI can gain 16 CDUs or PDUs for their re-certification if they participate in the conference on March 23rd and the workshop day on March 24th. For a one-day participation only 8 CDUs/PDUs can be granted, respectively.

In the above video you can find some impressions of the 3rd BA-DAY in September 2021

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Mercure Hotel Frankfurt Eschborn Helfmann Park

Helfmann-Park 1, 65760 Eschborn, Phone: +49 6196 96970
Room Booking on the Hotel Website



The conference is hosted by Premium Sponsor masVenta Business GmbH, a German IT Service and Consultancy company with a strong focus on Business Analysis and Project Management. This includes provisioning of highly qualified personnel for IT- and change-projects as well as training and development of human resources towards industry leading certificates like Certified Business Analysis Professional CBAP® and PMI-PBA®. Here we are market leader in Germany with more than 50% of all Business Analysis Certification Preparation trainings.

Since more than seven years we are especially engaged in German speaking countries by volunteering for and contributing to IIBA chapter work and Business Analysis as such. masVenta managing director Rainer Wendt is the president of the IIBA Germany Chapter since 2014 and masVenta is Gold Sponsor of the PMI® Cologne Chapter. Our mission is to establish the BA-DAY as a hot spot for Business Analysts and all who are doing or managing Business Analysis matters in central Europe, for exchanging best practices, meeting old and making new friends and a very focused networking in the European Business Analysis Community.

Please find our next course dates for Business Analysis and Project Management under

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