Embracing AI in Business Analysis

16 May 2024
15:30 - 16:00

Embracing AI in Business Analysis

Problem Statement

As businesses strive for competitive edge amid evolving technologies, Business Analysts must embrace AI to stay relevant. Mark delves into emerging AI techniques and tools to equip professionals with an updated toolkit, ensuring their continued employability.


Predictive Analytics: Forecasting customer behaviour, market trends, and business outcomes

Prescriptive Analytics: Optimizing outcomes through data-driven recommendations

Augmented Analytics: Automating data preparation, insight discovery, and pattern identification

Machine Learning: Uncovering insights, automating tasks, and enhancing decision-making

Natural Language Processing: Extracting insights from textual data to understand sentiment and key themes

AI-assisted Data Visualization: Enhancing insights through visual representation

Automated Reporting and Dashboards: Streamlining information access and sharing for informed decision-making.

The following companies will be addressed:

Azure Machine Learning: Microsoft’s cloud-based platform for building, training, and deploying models

Cognos Analytics: IBM’s business intelligence platform with robust reporting and analysis tools

Oracle Analytics Cloud: Oracle’s cloud-based platform for exploring and visualizing data

Salesforce Einstein Analytics: AI-powered insights integrated with Salesforce for predictive recommendations

Splunk: Real-time data collection, processing, and analysis for identifying trends, opportunities, and risks.


Attendees can anticipate gaining practical insights into the application of AI in business analysis, enabling them to leverage cutting-edge technologies to enhance decision-making, optimize outcomes, and stay ahead in the competitive landscape.


Mark’s comprehensive exploration of AI tools and techniques, coupled with real-world examples and case studies, will empower participants to embrace AI in their business analysis practices.
Join us in shaping the future of business analysis through innovation, collaboration, and a forward-thinking approach.