Keynote: The importance of Human-Human interfaces in the Digital Age
Far too often, the latest trends are over-hyped or abused. In order to do justice to today’s consumer behaviour, and to be more innovative, we want to be more agile and we want to apply new approaches to solution finding. We need human environments that enable us to be collaborative and thus help us find creative, customer-centric approaches. We must understand what our customers need, and especially where and when they need it. And then do exactly that. And we must do this over following trends.
Secondly, we need to stop “disrupting”. Instead, why not create? Which brings us to the third thing: in this digital age, we must also have the the courage (above all things) to not want to digitalise everything.
In this talk, Sudan Jackson will explain how these topics are dealt with by REWE Digital: we are a digital company, but our work is done through human interactions. It’s about how we are using the real world and human nature to organise the right environment to create and consistently improve the use of technology.