How does a high-quality product backlog actually come into existence in corporate projects? For agile adepts sitting on the development side, the question is easy... Read More

Wenn wir über Innovationen reden, denken die meisten Menschen an zukünftige Technologien. Das elektrische – vielleicht sogar fliegende – Auto, Ein-Zentimeter dünne Fernseher oder die... Read More

Business Intelligence, Optimization and Predictive Modeling may evolve to a level of high sophistication within an organization but often fail to impact the bottom line... Read More

Paul Watzlawick, a famous psychologist and communication theorist, once said: “You cannot not communicate!” The same accounts for a user’s experience. You cannot not design... Read More

Leveraging smart consumer research for a better brand experience Delivering an overall superior customer experience requires a holistic understanding of consumers’ needs and expectations, relevant... Read More