“Why Change Consulting” (WCC) is a specialized consultancy, founded by Yulia Kosarenko, focused on helping businesses manage strategic and organizational shifts by bridging strategy with execution, particularly in business analysis, operating models, and culture, ensuring changes are effectively implemented and understood by employees through clear communication and tailored training. They focus on clarifying the “why” behind changes, developing target operating models, implementing new behaviors, and building internal capabilities, often leveraging business analysis principles to guide transformation successfully.