The preparation of the 4th BA-DAY continues, due to the ongoing pandemic it will take place next year, by 23/3/23 and we proudly present the keynote speaker David Katz, CEO of The Plastic Bank in Canada. His keynote perfectly fits to the motto “Sustainability in Disruptive Digitalisation” and  so the new track themes do, see below. Delvin Fletcher, CEO of the IIBA®, follows with a featured spotlight session on The Digital Product Owner, an important kind of business analyst in digital times. You want to speak in Frankfurt? Please got to Call for Papers, we are expecting your applications!

Opening Keynote and Spotlight Session


David Katz

…is the founder and CEO of The Plastic Bank, an internationally recognized solution to ocean plastic. The Plastic Bank is a global network of micro recycling markets that empower the poor to transcend poverty by cleaning the environment. The Plastic Bank is an eco-system that provides an opportunity for the world to collect and trade plastic waste as a currency. Global partners include SC Johnson, Henkel, Procter & Gamble, Carton Pack and Advansa and more.


Delvin Fletcher

…joined IIBA® as President and Chief Executive Officer (CEO) in January 2020. Delvin brings strong experience leading digital transformation in large membership and regulated not-for-profit associations, most recently as Chief Information Officer (CIO) with the Chartered Professional Accountants of Ontario (CPA Ontario). He has served in senior leadership roles and managed global teams at Ethoca Technologies, Xchange Technology Group, SAP Canada, Shred-it International, KPMG, and other prominent organizations.

If you really think that the environment is less important than the economy, try holding your breath while you count your money

 - Guy McPherson

David Katz at work

Motto and Track Themes 2023

Sustainability in Disruptive Digitalisation

Track (1) Disruptive Digital Services

With new and innovative digital services, things can change dramatically. Is “being disruptive” the decisive success factor or can complementary services or partial digitalization have a comparable potential and impact?  In any case, digitalization is unstoppable, the pace is constantly increasing. Reason enough to make it a No. 1 topic.

Track (2) Analogue Mindfulness in a Digital World

Digital technology must be used responsibly. However, when it comes to profit maximization, responsibility and mindfulness have certain difficulties to survive. How can new, digital services be developed for people in this area of tension, without profit alone dictating the direction?

Track (3) Disruptive vs. Sustainable Communication

Different communication styles can lead to a successful reception of messages. There must be a perfect balance between the emotional impact on the addressees and gaining trust. Depending on the target group, communication must be carefully tailored to achieve the desired effect.

Workshops on Friday

We are currently shaping the second day, Friday 24/3/23 with several workshop tracks. If you are interested in delivering a half day workshop, please contact us and refer to Call For Papers.


Kathy Berkridge 

…is an BA professional with 30 years of experience in I.T. She delivers BA and agile training and coaching services to many organisations in Australia and around the world including large corporations and government departments. Since 1999, Kathy has been studying, practicing and teaching mindfulness. Kathy works with teams and individuals to implement mindfulness practices to improve teamwork, be more innovative and deliver better customer value. She is passionate about seeing people, teams and organisations succeed and thrive in an environment of collaboration and harmony.


Stefan Bossuwé

…founded together with a small group of BA enthusiasts the IIBA® Brussels Chapter (covering Belgium and Luxembourg) in 2009, where he got appointed as Chairman and remained in that role for more than 10 years. In January 2021 he became the EMEA Regional Deputy Director Europe for IIBA Global while remaining Ambassador for the IIBA Brussels Chapter.

He’s got 30 years of professional experience in various roles and in about 20 different business domains, and became in 2012 the very first CBAP® in Belgium and Luxembourg.

Why attend this conference?


Practitioners worldwide will be sharing their experiences. The central location, Frankfurt on the Main, makes this event ideal for networking with experts and decision makers in the age of the emerging digitalization. Join the discussions concerning emerging digital services and disruption.The 4. event of this kind takes place on Thursday, March, 23rd, 2023 in Frankfurt-Eschborn, Mercure Hotel Helfmann Park. There will be a following workshop day on Friday, March 24th. Tickets can be purchased for the conference or for the workshop or combined for both days. Certificate holders of IIBA and PMI can gain 16 CDUs or PDUs for their re-certification if they participate in the conference on March 23rd and the workshop day on March 24th. For a one-day participation only 8 CDUs/PDUs can be granted, respectively.

In the above video you can find some impressions of the 3rd BA-DAY in September 2021


LIMITED Two Day Very Early Pass
799.00 EUR

– Very Early – Limited to 50  tickets  –

Conference Day March 23rd, 2023

Workshop Day March 24th, 2023

Book Now
Conference Day Early Pass
449.00 EUR

– Early Booking Price –

Conference Day Access

March 23rd, 2023

Book Now
Workshop Day Early Pass
549.00 EUR

– Early Booking Price –

Workshop Day Access

March 24th, 2023

Book Now
Workshop Day Pass
590.00 EUR

Workshop Day Access

March 24th, 2023

Book Now
Conference Day Pass
490.00 EUR

Conference Day Access

March 23rd, 2023

Book Now
Two Day Pass
990.00 EUR

Conference Day March 23rd, 2023

Workshop Day March 24th, 2023

Book Now


Our newsletter comes on a monthly basis, approximately. We will inform you about the program of the upcoming BA-DAY including featured interviews with the speakers, workshop updates etc. Furthermore we have some special offers during the year. We guarantee that we use your data only for the purpose of this BA-DAY newsletter, we will keep your data safe on European servers and we will not share your data with anybody. We pay particular attention to the protection of your data! If you want to unsubscribe you may send us a short mail or use the unsubscribe link in the next newsletter.

Recent News


Mercure Hotel Frankfurt Eschborn Helfmann Park

Helfmann-Park 1, 65760 Eschborn, Phone: +49 6196 96970
Room booking on the Hotel website



The conference is hosted by Premium Sponsor masVenta Business GmbH, a German IT Service and Consultancy company with a strong focus on Business Analysis and Project Management. This includes provisioning of highly qualified personnel for IT- and change-projects as well as training and development of human resources towards industry leading certificates like Certified Business Analysis Professional CBAP® and PMI-PBA®. Here we are market leader in Germany with more than 50% of all Business Analysis Certification Preparation trainings.

Since more than seven years we are especially engaged in German speaking countries by volunteering for and contributing to IIBA chapter work and Business Analysis as such. masVenta managing director Rainer Wendt is the president of the IIBA Germany Chapter since 2014 and masVenta is Gold Sponsor of the PMI® Cologne Chapter. Our mission is to establish the BA-DAY as a hot spot for Business Analysts and all who are doing or managing Business Analysis matters in central Europe, for exchanging best practices, meeting old and making new friends and a very focused networking in the European Business Analysis Community.

Please find our next course dates for Business Analysis and Project Management here or under

You might be interested in exploring our new line of real estate business in Spain, please go to our German website for more information.