A future without borders in a digital world
BUSINESS ANALYSIS DAY
1st EUROPEAN
18/05/2018
/
Frankfurt a.M.
/
25+ Speaker
Tickets
A future without borders in a digital world
BUSINESS ANALYSIS DAY
1st EUROPEAN
18/05/2018
/
Frankfurt a.M.
/
25+ Speaker
Tickets
A future without borders in a digital world
BUSINESS ANALYSIS DAY
1st EUROPEAN
18/05/2018
/
Frankfurt a.M.
/
20+ Speaker
Tickets

Goodbye Corona, that’s what we all want to say! We have been patient and are now confident that the 3rd European Business Analysis Day can safely take place by end of September 2021, as usual live and on-site with real people! We had to adapt the program with respect to hygienic rules and the availability of speakers and now proudly present the new agenda and schedule. Besides the great and well-known keynotes we could as well win Delvin Fletcher, CEO of the IIBA, see the Spotlight Session below! Looking forward to meeting you in Frankfurt!

Keynotes 2021

Sudan Jackson – The importance of Human-Human interfaces in the Digital Age

Sudan Jackson has been working in REWE Digital’s technology division since 2016, where he is responsible for cultural and organisational development: “We need human environments that enable us to be collaborative and thus help us find creative, customer-centric approaches. We must understand what our customers need, and especially where and when they need it. And then do exactly that. And we must do this over following trends”. In this opening keynote, Sudan Jackson will explain how these topics are dealt with by REWE Digital: “We are a digital company, but our work is done through human interactions. It’s about how we are using the real world and human nature to organise the right environment to create and consistently improve the use of technology”.

Patricia Salgado – Beyond the numbers! How to use anthropology for a deeper business understanding

Patricia Salgado is project director of The Walker Research Company with more than 10 years of experience working in digital marketing in digital agencies as OMD, Nurun or Flat101 among others, doing analysis for McDonalds, Dockers, Levi´s, Monster, Desigual…
Her keynote will close the event showing different cases studies using the anthropology as main tool for business.

Spotlight Sessions

Delvin Fletcher – The Digitial Product Owner – Key To Better Business Outcomes

Delvin Fletcher joined IIBA® as its 4th President and Chief Executive Officer (CEO) in January 2020. Delvin will deliver a spotlight session right after the keynote and the break, looking forward to this!

We are in a transformational decade that has already brought changing forces and pressures to business. Some of this is direct and indirect impacts from the global pandemic, from shifts in business strategy, from demographics, and from refocusing of corporate purpose. Inside all of these forces is the intersection of three important imperatives – digital transformation is still critical, product ownership is still growing and business analysis is still essential to integrate the two effectively. Join Delvin as he shares some of IIBA’s global research and learning and some thoughts on how the digital product owner will evolve in the years ahead.

Corinna Prange – Data Is The New Oil – Market Data Management In An Ever Increasing Data Driven World

Corinna Prange is Vice President Market Data Management at Uniper. She is also involved with the “Managers without Borders” foundation, supporting medium-sized companies in Uganda and East Africa.

One key success factor for business to take informed decisions is the underlying data. This requires to have excellent data sources and feeds, not only for the running business, but also and quite substantially for the research of new business opportunities.Let us look into how best to cope with the challenges of market data management: On the one side bundling internal demand, on the other side being the face to the external world, and great expertise and efficient processes in between

 

Motto and Track Themes 2021

Closing the Gaps with Business Analysis

Track (1) Digital Portfolio Imperative

Nowadays, every company needs a digital strategy for its portfolio, be it digital products, services or customer loyalty instruments. This imperative forces companies to look at appropriate portfolio management techniques. Decisions are increasingly influenced by new factors; markets, trends and expectations of digital customers shape modern and agile management approaches.

Track (2) Driver Artificial Intelligence

Artificial Intelligence (AI) has become one of the main drivers for the Digital Transformation. More and more customer processes are being equipped with “thinking machines” to improve the overall customer experience. AI projects in particular require a carefully calculated cost-benefit ratio, since investments in cutting-edge technology must also pay off.

Track (3) Communication and Cultures

Communication is the fuel for the development of companies, different cultures are the most important challenges for required changes. This applies to different ethnic and geographical cultures, but also and above all to different cultures within companies. Close communication gaps between the different parties makes projects more successful.

Our Speakers

Workshops on Thursday, Sep 23, 2021

1.1 Workshops Room 1
Two Halfday Workshops
1.2 Workshops Room 2
Two Halfday Workshops
1.3 Workshops Room 3
Two Halfday Workshops
13:00 - 14:00

Networking and Lunch Break

18:00 - 19:00

END OF WORKSHOP DAY – CHECK-IN AND RELAX

13:00 - 14:00

Networking and Lunch Break

18:00 - 19:00

END OF WORKSHOP DAY – CHECK-IN AND RELAX

Presentations on Friday, 24.Sep 2021

2.1 Digital Portfolio
The Digital Portfolio Imperative
2.2 Artificial Intelligence
Driver Artificial Intelligence
2.3 Communication and Cultures
Communication and Cultures

Why attend this conference?

MEET THE INTERNATIONAL WHO-IS-WHO CONCERNING BUSINESS ANALYSIS, PROJECT MANAGEMENT AND REQUIREMENTS ENGINEERING.

Practitioners worldwide will be sharing their experiences. The central location, Frankfurt on the Main, makes this event ideal for networking with experts and decision makers in the age of the emerging digitalization. Join the discussions concerning the gaps which need to be closed in three tracks Digital Portfolio Imperative, Driver Artificial Intelligence and Communication and Cultures.The 3. event of this kind takes place on Friday, Sep, 24th, 2021 in Frankfurt-Eschborn, Mercure Hotel Helfmann Park. There will be a leading workshop day on Thursday, April 29th. Tickets can be purchased for the conference or for the workshop or combined for both days. Certificate holders of IIBA and PMI can gain 16 CDUs or PDUs for their re-certification if they participate in the workshop on Sep 23th and the conference on Sep 24th. For a one-day participation only 8 CDUs/PDUs can be granted, respectively.

Here and in the above video you can find some impressions of the 2nd BA-DAY in May 2019

 

Two Day Early Pass
889.00 EUR

– Early Booking Price –

Workshop Day  Sep  23th, 2021

Conference Day Sep 24th, 2021

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Conference Day Early Pass
449.00 EUR

Conference Day Access

– Early Booking Price –

Sep 24th, 2021

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Workshop Day Early Pass
549.00 EUR

Workshop Day Access

– Early Booking Price –

Sep 23th, 2021

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Workshop Day Pass
590.00 EUR

Workshop Day Access

Sep 23th, 2021

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Conference Day Pass
490.00 EUR

Conference Day Access

Sep 24th, 2021

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Two Day Pass
990.00 EUR

Workshop Day Sep 23th, 2021

Conference Day Sep 24th, 2021

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Our newsletter comes on a monthly basis, approximately. We will inform you about the program of the upcoming BA-DAY including featured interviews with the speakers, workshop updates etc. Furthermore we have some special offers during the year. We guarantee that we use your data only for the purpose of this BA-DAY newsletter, we will keep your data safe on European servers and we will not share your data with anybody. We pay particular attention to the protection of your data! If you want to unsubscribe you may send us a short mail or use the unsubscribe link in the next newsletter.

Recent News

Location

Mercure Hotel Frankfurt Eschborn Helfmann Park

Helfmann-Park 1, 65760 Eschborn, Phone: +49 6196 96970
Room booking on the Hotel website

Premium Sponsors

WHO WE ARE

The conference is hosted by Premium Sponsor masVenta Business GmbH, a German IT Service and Consultancy company with a strong focus on Business Analysis and Project Management. This includes provisioning of highly qualified personnel for IT- and change-projects as well as training and development of human resources towards industry leading certificates like Certified Business Analysis Professional CBAP® and PMI-PBA®. Here we are market leader in Germany with more than 50% of all Business Analysis Certification Preparation trainings.

Since more than seven years we are especially engaged in German speaking countries by volunteering for and contributing to IIBA chapter work and Business Analysis as such. masVenta managing director Rainer Wendt is the president of the IIBA Germany Chapter since 2014 and masVenta is Gold Sponsor of the PMI® Cologne Chapter. Our mission is to establish the BA-DAY as a hot spot for Business Analysts and all who are doing or managing Business Analysis matters in central Europe, for exchanging best practices, meeting old and making new friends and a very focused networking in the European Business Analysis Community.

Please find our next course dates for Business Analysis and Project Management here or under www.masventa.de.

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