• European Business Analysis Day - EU BA Day

About the European Business Analysis Day

Welcome to the 7th European BA Day! For seven years, we have brought together the brightest minds in the business analysis community to share knowledge, challenge the status quo, and drive the profession forward.

This year, we are going fully digital again to connect professionals across Europe and beyond. Whether you are a Junior Business Analyst, a Product Owner, or a Head of BA, this is your platform to grow.

Scroll down to see the Agenda!

 

Where: Online   |   When: May 28th

7th European BA Day Tracks

This year, we are structuring our agenda around four distinct pillars to ensure every aspect of your professional journey is covered:

🌍 Core Skills

Master the fundamentals and advanced techniques. From requirements gathering and process modeling to the latest industry standards, this track focuses on the essential toolkit every BA needs.

🚀 Career & Leadership

Elevate your professional trajectory. This track covers soft skills, stakeholder management, team leadership, and the strategic mindset required to move from an executor to a changemaker.

🛠️ Techniques

Learn about what worked best for your colleagues around the world! This track explores practical frameworks, industry-proven tools, and techniques to help you drive your projects and deliver value to customers.

🔒 AI in Business Analysis

Yes, we are not going to skip this very hot topic! It is on everybody’s lips, screaming from all the corners, and is trying to fill the space! Looks like that buzzing isn’t for nothing. So why would we put it aside then? Check out the sessions from speakers around the globe and learn how AI would help you or take your place if you weren’t friendly enough with it!

📢 Register for the 7th BA Day

Are you ready to be inspired?
Join a community of passionate professionals, innovators, and thinkers at this year’s conference – where stories, strategies, and breakthroughs come to life. Learn from real-world case studies, successes, and even failures that shaped meaningful change across industries.

Join global BA community here!

🤝 Call for Sponsors

Showcase your brand to Europe’s top BAs.
Partner with the European BA-Day to increase brand awareness, demonstrate your tools/services, and connect with a highly targeted audience of decision-makers.

Trusted by IIBA Chapters and Partners Globally

Hear them roar!

Angela Wick

BA-Cube.com Founder & Host | LinkedIn Learning Instructor

Mary Kirichek

Built & Sold Ukraine’s #1 EdTech for Non-Tech Pros

Dr. Jens M. Sorg

Global Lead Change Management

Promise Akwaowo

Process Automation Analyst @ RoyalMail Group

Matt Duce

Head of Consulting @ Redvespa New Zealand

Pawel Sidorowicz

Business Manager| Business Analysis Expert| CBAP CPOA

Daniel Chomiakow

Senior Product Manager

Rahma Hasna BEDLA

IT Business Analyst I Product owner

Maha Albarrak

Business Analysis Lead | First Professional in MENA with All IIBA® Certifications | Digital Innovation Award-Winner

Stefan Bossuwé

Holistic Business Analysis Professional

Dmytro Lozovytskyi

Chief Business Analyst at EPAM Systems

Enes Sapan

Expert Business Solution Management

Vedran Križek

Senior business analyst and product owner, CEO @ stabljika.hr

George Sioutzos

Senior Business Analyst

Anastasiia Kraievska

Product Owner @ Deutsche Bank

Risi Agbaje

Senior IT Business Analyst and Founder BA InsightEdge

Jamie Bell

Head of Experience @ Redvespa New Zealand
Guy Kindermans

Guy Kindermans

ICT journalist

Rachel Dubois

Product Operating Model Expert - Full Stack Enterprise Coach (Spotify, Vinted, Airbus) - Fractional Management - Trainer & Consultant

Iryna Sizikova

Chapter Lead - Business Analysis & Documentation @ Dentsply Sirona

Nick de Voil

Independent Consultant

David Vrbanek

Lead Business Analyst | Business Analysis Manager, Instructor, Mentor & Coach

Alexandra Sergilova

Senior BA, co-founder of Simply BA

Mercy Makinde

Senior Business Analyst/AI Product Manager/Digital Product Analyst / Certified SAFe 6.0 Product Owner/Certified SAFe 6.0 Scrum Master/BCS/EMBA/MBA/MSc

Iryna Hurska

Lead IT Business Analyst @ MobiDev, creator of educational community for BAs - EasyBA

Tamer Yeniay

Senior Portfolio Manager & Management Consultant

Nokuthula Mchunu

Business analyst and Project Manager @ HisGroup-IT

Joris Schut

Business Advisor @BearingPoint / Board member @ IIBA NL

Iryna Kriuchkova

Business Expert @Commerzbank, Business Analysis trainer and cunsultant @E5

Natallia Makatovich

Senior Business Analyst @EPAM

Alice Svadchii

Fondatrice de Best Of Business Analyst©, la 1ère communauté des Business Analysts francophones

Nataliia Petryshak

Product Leader, Business Analyst Consultant

David Tomov-Strock

Co-Founder of Simply BA

Nastassia Shahun

Senior Business Analyst & Product Owner

Christiane Vandepitte

Business analyst (Software designer)

Jamie Champagne

Keynote speaker and surfing strategist | Maximizing technology investments | Taking the fear out of AI so we get back to maximizing value!

Adrian Reed

Principal Consultant at Blackmetric | Speaker | Author | Enthusiastic about BA & Systems Thinking

Conference agenda

Day 1
27 May 2026

(May 27th) System Failure: A Cyber Security Murder Mystery for Business Analysts

When Requirements Become the Attack Surface Cyber security is no longer a technical problem to be handed off. It is a business analysis responsibility. Most major breaches don’t start with...
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Imtiaz Kaderbhoy
Lewis Carroll

(May 27th) Workshop: Integrating AI into Business & System Processes

Most organizations are talking about AI, and many are starting to integrate it into end-to-end business processes without breaking something. This workshop cuts through the noise. Participants work through a...
Read More
Angela Wick
Day 2
28 May 2026

Asking Better Questions: A Core Business Analysis Skill That Is Often Underrated

When people think about Business Analysis techniques, they usually think of models, diagrams, and tools. However, one of the most powerful and least talked about BA techniques is simply asking...
Read More
Nokuthula Mchunu

Underlying competencies (soft skills) & Business Analysis in Saudi Arabia – From a Support Function to a Strategic Driver of Vision 2030

When you search for “Business Analyst skills”, you will find countless articles focusing on tools, frameworks, and techniques—requirements documents, user stories, BPMN, backlogs, and methodologies. While these are important, they...
Read More
Enes Sapan

Elevate your Strategy with #HolisticBusinessAnalysis

It should be no secret that problems or opportunities which are poorly understood and/or defined can lead to (partly) wrong solutions, and that business analysis professionals can be crucial to...
Read More
Stefan Bossuwé

The Narrative Blueprint: Storytelling for Business Analysts

As Business Analysts, we often operate in the space of “what” and “how,” meticulously documenting requirements, process flows, and technical specs. However, the success of these artifacts depends entirely on...
Read More
Matt Duce
Jamie Bell

An anatomy of a conversational AI agent – Business analyst edition

I am a strong believer that if you want either to build something or effectively facilitate that something being built, you need to understand HOW something is put together, and...
Read More
Vedran Križek

Defining “Ready to Build”: A Business Analyst’s Perspective

When teams talk about delivery readiness, “done” is often reduced to a simple checklist: a user story is written, acceptance criteria exist, and the item is placed in the backlog....
Read More
Nastassia Shahun

How to hire your dream BA? Secrets of a perfect interview

How difficult it is to hire the right person for the right job? Well, like an expert sais, it depends… How do you define ideal candidate? Who do you actually...
Read More
Pawel Sidorowicz

Value-Driven Analysis: Portfolio Management as a Compass for Business Analysts

When you search for “Business Analysis Processes,” you will find endless resources on requirements engineering, process modeling, and backlog grooming. Most of the articles you see focus on how to...
Read More
Tamer Yeniay

Future‑proofing the BA: from AI‑augmented analyst to value architect

Business analysis is evolving faster than most development roadmaps. In this talk, we map how the BA role likely shifts in the upcoming decade using trend analysis. You’ll see the...
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Joris Schut
14:00-15:00

Lunch

Empowering Business Analysts: A Transformation Story from Role Clarity to Real Impact

In many organizations, Business Analysts are present — yet their real value is often underutilized due to unclear role definition, overlapping responsibilities, and misalignment with business outcomes. This session explores...
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Maha Albarrak

What would the auditor ask next? AI in Healthcare under EU AI Act

AI regulation in healthcare is no longer theoretical. This session explains how regulators in Europe and the U.S. assess AI risk, why most medical AI systems fall into the high-risk...
Read More
Iryna Sizikova

How to build a product roadmap for an internal product in FinTech

Internal products are often invisible to the public eye. They have no external customers, no subscribers, and no classic market feedback. Should we even talk about delivering value here or...
Read More
Anastasiia Kraievska

How to Showcase Your Impact as a BA: Resumes and Interviews

When preparing for a career move, most Business Analysts struggle with a common challenge: how to demonstrate their true impact. Often, we fall into the trap of listing responsibilities rather...
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Natallia Makatovich

We Learned to Generate Requirements with AI – and Forgot to Check Their Quality

When software code breaks syntax rules, it fails immediately. This built-in quality gate made automated code generation with AI a logical next step. Natural language requirements never had such protection....
Read More
Iryna Kriuchkova

Connecting the Dots – BA and beyond in Product Management

Product management is one of the most challenging, yet most rewarding roles in the software industry. The responsibilities cover a wide range of tasks, beginning with the discovery of emerging...
Read More
Daniel Chomiakow

Why Technical Excellence Wasn’t Enough: Lessons from a Software Engineer becoming a Business Analyst & Product Owner Across Nations

In IT industry, Software engineers are often seen as strong candidates for Business Analyst and Product Owner roles thanks to their technical background, systems thinking, and understanding of how solutions...
Read More
Rahma Hasna BEDLA

Making Benefits Realisation Work in Practice

Benefits management sounds like a great idea in theory. We can only truly determine the success or failure of a project by measuring outcomes once the solution is in operation....
Read More
Nick de Voil

AI-Assisted Business Analysis in Practice: Lessons from Enterprise Automation and Regulated Delivery

When people talk about AI in Business Analysis, the conversation often focuses on tools, prompts, and productivity gains. While these are valuable, they only represent a small part of how...
Read More
Promise Akwaowo

Analysis that Matters: Turning Insight into Measurable Impact

In today’s outcome-driven organizations, Business Analysis is no longer about producing documentation – it’s about driving measurable impact. Analysis That Matters explores how modern BAs bridge the “value gap” between...
Read More
David Vrbanek

Why Strong Business Analysts Are Uncomfortable – and Why That’s a Skill

Strong Business Analysts are often described as “difficult”, “too opinionated”, or “uncomfortable”. At the same time, they are the ones who prevent bad decisions, challenge weak assumptions, and protect products...
Read More
Iryna Hurska

The BA Toolkit: Practical Techniques Every Analyst Needs in a Digital-First World

Business Analysts today work across diverse delivery contexts, Agile sprints, hybrid models, legacy system transformations and rapidly changing digital environments. Yet the fundamental challenge remains constant: how do we elicit,...
Read More
Mercy Makinde

The EU listens… and modifies the digital laws!

Many organisations, both in Europe and the rest of the world, must be compliant with EU laws, like the GDPR, the AI Act, the Data Act and others. Unfortunately, this...
Read More
Guy Kindermans
Guy Kindermans
Christiane Vandepitte

Navigating complexity: working on a 120-person project

Ever wondered what it takes to coordinate with numerous BAs on an enterprise-scale project? This case study takes you inside a complex healthcare project using Large-Scale Scrum, where effective BA...
Read More
Alexandra Sergilova

Requirements from the Future: Foresight in Product Development

Traditional Business Analysis often focuses on solving known problems with today’s data, but in a world of rapid disruption, this leads to “yesterday’s solutions”. To build truly resilient products, the...
Read More
Nataliia Petryshak

Lost in the BA Jungle? Finding Your Position at the Crossroads of Business, IT, and Humans

Business Analysts operate at the crossroads of business, IT, project dynamics, and human factors, in endlessly varying contexts. Governance styles, domains, and software design philosophies constantly reshape what is expected...
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Alice Svadchii

Mastering Requirement Elicitation and Management: Turning ideas into Actionable Solutions

From Conversations to Clarity: Unlock the Secrets of Effective Requirements Management Session Description: Requirements are the backbone of successful projects, yet eliciting and managing them effectively is often easier said...
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Risi Agbaje

Curiosity – A winning meta skill

Curiosity is more than a personal trait—it is a strategic meta skill that underpins effective business analysis. In this session, we explore how structured curiosity strengthens decision-making, stakeholder engagement, and...
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George Sioutzos

Lessons learned in assessing BAs for promotion

When is a business analyst ready to be promoted to senior business analyst? Answering this question can be one of the hardest tasks a BA leader or manager has to...
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David Tomov-Strock

IA skillset for Business Analysts in 2026

In my speech I’m going to share with you dear colleagues what kind of AI skills should be presenting in BAs work in 2026
Dmytro Lozovytskyi

AI-Augmented Change Management: From Project Inputs to Insight-Driven Plans in Hours

Business Analysts work at the heart of change: translating strategy into requirements, requirements into delivery, and delivery into adoption. This session shows how GenAI tools (e.g. ChatGPT, Copilot, Gemini) can...
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Dr. Jens M. Sorg

FROM AI4BA TO BA4AI: Empowering Business Analysts to Lead the AI Revolution

Artificial Intelligence is no longer a distant future — it is here, transforming how we work, decide, and create value. But technology alone does not guarantee progress. The real transformation...
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Fabricio Laguna
Day 3
29 May 2026

(May 29th) From Employee to Independent: The BA’s Freelance Reality Check

You’ve analyzed business for someone else. Now it’s time to analyze the one that matters: yours. This isn’t inspiration. It’s a reality check. We’ll walk you through what actually happens...
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Mary Kirichek
Iurii Gomon

(May 29th) Discovery: The Missing Step Between Ideas and Outcomes

When initiatives kick off, there’s often a rush to start building. Yet if we rush towards a solution without understanding the organizational context, our users and the outcomes they are...
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Adrian Reed