The innovation of the cloud has transformed modern business by allowing organisations to bring their services to market faster than ever before, but it comes at a price. By dispensing with physical infrastructure that the organisation owns and distributing your services around the internet on other people’s infrastructure, it is easy to open your organisation up to unstable pricing, issues with resilience and cybersecurity risks. In this workshop, I will take you on a tour of what this disruption means for us and show you how to master it. Target Audience (Who is this workshop designed for?) Business Analysts who... Read More

The workshop “Working in Hybrid Teams” teaches participants how to collaborate with expert AIs and create their own CustomGPTs. It offers a hands-on session and personalized support to help learners apply AI in practical scenarios.  Target Audience (Who is this workshop designed for?) Business Analysts & LEadership Detailed Workshop Description (Provide an in-depth explanation of the workshop content) Objective: This workshop will teach participants how to develop and integrate CustomGPTs into hybrid team environments. Attendees will gain hands-on experience creating AI assistants tailored to their specific needs and learn best practices for managing AI-human collaboration in teams. Content: Introduction to... Read More

Brief Overview of the Workshop: In this hands-on 4-hour workshop, you’ll learn how to effectively use the OKR (Objectives and Key Results) framework to set inspiring goals and measure progress. Led by an experienced OKR consultant, we’ll cover practical tips for successful implementation and common pitfalls to avoid, ensuring your organization can fully leverage the power of OKRs. Detailed Workshop Description: OKR divides the classical goals into Objectives and Key Results. Objectives set a goal in a similar way to a vision – abstract, polarizing and highly motivating. They pick up the employee on the emotional level and secure his commitment to... Read More

This workshop goes beyond single-model AI use, diving into advanced, multi-tool prompting techniques that treat AI-driven tools as active team members in your analysis process. By employing various generative models in parallel and orchestrating their collaboration, participants will learn how to streamline decision-making, clarify requirements, and produce genuinely valuable solutions under real-world conditions. Target Audience: Business Analysts and Product Owners seeking to enhance their daily workflows with cutting-edge AI techniques. Perfect for those who need to resolve unclear visions, manage conflicting expectations, and accelerate time-to-market by leveraging an entire “team” of generative AI models working together to deliver contextually relevant... Read More

The IIBA – CCA Certificate in Cybersecurity Analysis Training is an intensive program designed to prepare professionals for the IIBA Cybersecurity Analysis (CCA) certification. Delivered by one of the co-authors of the CCA certification, this course bridges the gap between business analysis and cybersecurity, providing comprehensive insights into cybersecurity concepts, practices, and the role of a Business Analyst in supporting a robust security posture. Target Audience (Who is this workshop designed for?) Business Analysts or those who are using BA skills seeking to educate in cybersecurity. Professionals preparing for the IIBA CCA certification. Project Managers, Product Owners, or Stakeholders involved... Read More

Turn your corporate strategy into actionable initiatives using the power of business architecture. This workshop provides practical methods for assessing and aligning your proposed strategies with organizational capabilities and initiatives. Learn how to apply scenario analysis and planning to navigate future challenges and opportunities. Gain insights into business capability mapping to identify critical capabilities and prioritize initiatives that drive strategic success. What You’ll Learn: • Scenario Analysis and Planning: Techniques to anticipate and prepare for various business scenarios. • Business Capability Mapping: Methods to map and analyze your organization’s capabilities. • Identification of Initiatives: How to align capabilities with strategy... Read More

Learn what business analytics and AI projects need to succeed, and the skills a business analyst must have to play a key role on these initiatives. This intensive workshop will cover types and characteristics of analytics and AI solutions, tools and techniques to use for requirements analysis, and tips for professional development and success.   Detailed Workshop Description (Provide an in-depth explanation of the workshop content) Quality business analysis is crucial for a successful analytics or AI initiative. In this workshop, the participants will collaborate to define business requirements for an analytics-based solution. The workshop will introduce: – Types of... Read More

Sabine Ostlender and Rainer Wendt, both managing directors of the organiser masVenta Business GmbH, would like to welcome you to the fifth European Business Analysis Day.

  In Deutsche Telekoms Fiber rollout platform, we faced the need to do complex decisions in almost realtime – to ensure that our field engineers have the right data at any time when facing the customer.         Premium conference sponsor Sponsors                                              

Join Yevhen Kliukin a.k.a. “Eugene K the BA”, the architect behind Geniusee’s BA Competence Office, as he unveils the transformative journey of establishing and evolving this pivotal entity within a dynamically developing IT company. This session delves into the strategic decisions that spurred the office’s inception, the challenges faced, and the triumphs achieved. Yevhen will share insights into the crucial role of the competence manager in orchestrating growth, fostering a culture of continuous learning, and driving the collective expertise that propels organizational success. Attendees will gain valuable strategies for implementing similar structures in their organizations, understanding the profound impact on... Read More

Uncover the power of generative AI in reshaping business process management, driving efficiency, creativity, and transformation. Learn how AI is unlocking new possibilities for businesses to evolve and thrive in the digital era.   Premium conference sponsor Sponsors                                            

In the rapidly evolving landscape of software development, accurately capturing and translating stakeholder requirements into actionable project plans is crucial for success. Traditional methods of requirement gathering often face challenges such as incomplete information, miscommunication, and time constraints. In this context, Artificial Intelligence (AI) offers transformative potential to enhance the accuracy, efficiency, and depth of requirement gathering processes. This presentation explores how AI can be effectively utilized to gather, analyze, and refine requirements for software projects. Attendees will gain insights into the latest AI-driven techniques and tools that streamline requirement elicitation, reduce ambiguities, and improve stakeholder communication. Key Topics Covered:... Read More

Session details will be updated soon

In today’s fast-paced business landscape, organisations must be agile and ready to seize market opportunities. In this session, we explore how business analysts (BAs) are pivotal in enhancing an organisation’s ability to respond quickly to changing market demands. BAs go beyond traditional IT roles, acting as key facilitators in aligning processes, people, and technology to ensure not only seamless product launches but significantly shorten the go-to-market time. Attendees will learn how BAs can use their skills to contribute to driving organisational readiness and enhancing competitive advantage in the marketplace. They will gain with valuable insights on leveraging business analysis to... Read More

The Fourth Industrial Revolution and the Digital Age have dramatically altered the data analytics landscape over the past few decades. Businesses have transitioned from collecting data on paper and storing it physically to collecting data digitally and storing it in the cloud. Furthermore, a significant portion of the data analytics process has been automated due to the development of artificial intelligence (AI), machine learning, and the Internet of Things (IoT). As a result of advancements in technology, there has been a significant increase in the quantity and variety of data that is now routinely collected. This has created several distinct... Read More

It is imperative that organizations need to implement robust security measures, and BAs can significantly contribute by ensuring that cybersecurity requirements are identified, defined, and addressed throughout the project lifecycle. This session will cover how BAs can use their expertise in requirements gathering, process analysis, stakeholder management, and risk assessment to identify, mitigate, and manage security risks effectively. Attendees will learn how their current skills, techniques, and tools can be applied to the cybersecurity domain highlighting the BAs’ role in ensuring the cybersecurity considerations are embedded within business processes and technology systems.   Premium conference sponsor Sponsors        ... Read More

In just a couple of years, the rise of AI has transformed the business analysis profession giving us new tools to be more productive, yet for all of the potential of these radical technologies as a force for good, we should also be aware of the genuine reasons for concern. From the risk of losing control over your intellectual property and identity fraud to malicious AI being used to deliberately misinform your stakeholders and breach your organisation’s defences. In this presentation, the speaker will take you on a tour of the fascinating and frightening possibilities for AI with real case... Read More

I have yet to meet a person who loves estimating. And I can’t say I’m surprised, estimating is an act of predicting the future while our evolved ape brain fights us the whole way. So it’s hard. And as a cherry on top, we’re typically held responsible for those predictions. However, I wager that the core reason for that lack of love is not because of estimating itself but rather because of what it is used for – producing commitment, as it’s those commitments that will often come back to haunt us during the project’s lifetime. Unfortunately, the fact of... Read More

At DB InfraGo AG we develope our Automated Dispatching Assistant ADA-PMB to improve punctuality. ADA-PMB uses a mix of AI-methods with a mathematical optimization in its core. It calculates dispatching advices based on near-real-time data from our train traffic control and supervision system. To create value, we have to ensure that the advices are correct, effective and accepted by the users. We address these issues by extensive pilot testing ADA-PMB in now five regions across Germany. This session will focus on how ADA-PMB works, where we pilot test it, how we measure effectiveness and how we create acceptance among the... Read More

The Austrian Federal Railways (ÖBB) is a public company that provides railway infrastructure and mobility services. An increasingly large part of this infrastructure has a digital backbone, making the ability to develop software ever more important. The requirements of modern software development collide with the slow processes of a company that is over 100 years old. How to master this challenge and emerge stronger is the subject of the talk     Premium conference sponsor Sponsors                                            

Some teams govern themselves with Four Adjectives (RACI) and a casually infinite number of verbs. Such a team is “all over the place.” For a team that wants more simplicity and transparency, bundling your decisions into manageable sizes, arranging them in sequence and in parallel, and assigning these reduces noise, reinventing the wheel, and VUCA. The Five Verbs framework helps momentum and speed of work since detecting delays is plain and simple. The framework converts your infinite communication traffic jam into a finite communication symphony. Forcing collaboration leads to a collaborative advantage. Premium sponsor Sponsors          ... Read More

In today’s fast-paced digital environment, cybersecurity is not just the responsibility of IT departments—it requires collaboration across various roles, including business analysis. This session offers a practical, real-world example of how a Business Analysis Professional (BA) can significantly contribute to the Chief Security Officer’s (CSO) efforts in establishing an effective cybersecurity system from the ground up. Drawing from personal experience on a rapidly growing project, the session will provide a step-by-step breakdown of how business analysis skills were leveraged to: Define and implement a comprehensive information security policy. Develop a simple, yet effective, IT systems register to assess current systems,... Read More

The role of a Business Analyst can be what you make it. With no role entirely alike, BAs can explore and shape our own destiny. In this session Claire and John will explore how the BA journey can be an enjoyable one (for both the BA and our stakeholders). Claire (a lone BA) and John (Leading a large BA Capability) will be sharing our experience on the factors that BAs can get enjoyment from, and areas/activities that can be made more enjoyable (i.e. learning new techniques). We’ll explore aspects (and some causes) of potentially less enjoyable BA activities, as well... Read More

Join our expert panel for a critical discussion on the ever-evolving cybersecurity landscape. In this session, we’ll delve into recent high-profile cybersecurity incidents, analyzing their impact and exploring the lessons learned. Our panelists, leading cybersecurity professionals, will provide invaluable insights into proactive strategies and best practices for mitigating future threats. Featuring: Mark Cross: Founder and Principal Consultant at Envista Consulting, bringing extensive expertise in integrating cybersecurity into business analysis and transformation. Bindu Channaveerappa: Founder and Consultant at cybersecurityforbusinessanalysts.com and Regional Director IIBA EMEA, offering a unique perspective on the intersection of business analysis and cybersecurity. Oleksandr Moskalyuk: IIBA® – CBAP,... Read More

Business analysts will need to adapt to this AI-driven landscape by developing new skills, embracing continuous learning, and focusing on areas where human expertise remains crucial, such as stakeholder communication, creative problem-solving, and strategic thinking.         Premium conference sponsor Sponsors                                            

In today’s rapidly evolving business landscape, digitalisation is no longer a mere option but a strategic imperative. This presentation explores the critical role of embedding digitalisation within corporate strategy as a foundational element for successful business transformation. By aligning digital initiatives with overarching business goals, companies can drive innovation, enhance operational efficiency, and create sustainable competitive advantages. We will delve into key strategies, best practices, and real-world examples that illustrate how leading organizations have effectively anchored digitalisation in their corporate strategies to achieve transformative outcomes. Join us to discover how to navigate the digital era and position your business for... Read More

How can your organization build IT systems that not only meet current needs but also adapt seamlessly to future challenges? In this session, Gunnar Kiesel delves into the critical aspects of agile architecture, offering a roadmap for developing processes that empower your organization to respond swiftly to evolving environments. Drawing from his deep experience, Gunnar will explore key strategies for creating IT landscapes that are both flexible enough to embrace innovation and robust enough to ensure long-term stability and success in a constantly changing business world. You’ll gain valuable insights and practical takeaways to implement agile architecture within your own... Read More

Facilitating business analysis meetings is taxing. It requires preparation, skill, and emotional resilience. But what if you had no time to prepare for the meeting? Whether it’s a presales call, a discovery meeting or an unplanned workshop to take advantage of a face-to-face event, a business analyst may be called to lead a meeting without notice. In this session, you will learn useful tips on using live modelling to keep participants engaged and elicit information, even if you had little time to prepare. A screenshare is a simple and engaging way to create a focal point for the discussion. It’s... Read More

This presentation explores the critical role of the EU NIS2 Directive in strengthening our digital society. We’ll dive into key challenges, approaches, and what this directive means for business analysts navigating cybersecurity risks in an interconnected world.     Premium conference sponsor Sponsors                                              

Join us for an insightful session exploring the resurgence of client-centricity as a fundamental philosophy in modern business. In today’s fast-paced market, building long-term, trustworthy client relationships is more crucial than ever. But what does it take to create sustainable, client-first cooperation? This session will delve into the principles, metrics, and practical strategies that drive successful client engagement. What to Expect: Philosophy of the Client-Centric Approach – Discover how customer-focused strategies have evolved and why they are key to business success today. How and What We Are Going to Measure in Client Relationships – Learn the essential KPIs and tools... Read More

Change management is on everyone’s lips. Change is actually a given! However, thousands of change projects and agile transformations keep failing! When embarking on a journey into the unknown, plans have limited value: we simply don’t know the best way forward! This makes it extremely difficult to prove “success”: We need signals that we are going in the right direction on our change journey! This is where our model for measurements comes in! How do you know that a change program has an impact on the culture of the organisation? How do you know that an agile transformation is moving... Read More

In a fast-changing world, Schneider Electric’s goal is providing outperform solutions for energy management at the speed the market requires. And, as speed was one of our main challenges, the company started its Agile transformation several years ago, including hardware. How can you accelerate hardware development? Trying to be the hare brought some challenges with it! Maybe we have put the concept of speed for a turtle and a hare upside down… In this conference, I will share our experiences and learnings running the Agile Transformation in Schneider Electric Home & Distribution Europe. Orchestrating the complexity and variety of teams... Read More

Coming from a world of where defining the problem is more important than finding a smart solution, I found that the way we ask questions and invite people to share information is key. We are constantly in search for ways to improve our skills and results. Cross-discipline transfer has been identified as a reliable source for finding new perspectives on how to approach our work. In this context, “borrowing” questioning techniques from coaching is just around the corner. I invite you to reflect on some ideas and explore together how we could use them to improve our relationship with our... Read More

Based on many years in hiring business analysts, Iurii will share “behind the scene” of what managers ask and why during the interviews. Iurii will discuss all levels, from trainee to BA manager, and explain what hiring managers expect from BAs of different levels. From the session, you will learn questions types and how managers treat answers. This session will give you a heads-up on what to expect when looking for a job. It will also give you perspective on what to ask and why it matters if you are a novice or intermediate hiring manager.   Premium conference sponsor Sponsors... Read More

Understanding the role of Artificial Intelligence (AI) in the business world goes far beyond tools like ChatGPT or simple digital process automation. AI is revolutionizing the way businesses operate, compete and innovate. Successful organizations don’t just use AI as a tool, they integrate it into their Business Transformation and strategies to rethink traditional business models and create new value for customers. We all know that the customer is the number one stakeholder. But what about AI? According to BACCM, could AI be a stakeholder too? Could the Business Analyst help make it so? Key topics:  Business Transformation & Business... Read More

Yes, everyone’s talking about Generative AI and prompt engineering, but let’s cut through the hype and get real. This talk dives straight into the practical side of AI assistance—no fluff, no “digital transformation” clichés, just tangible ways to work smarter. We’ll explore how to leverage advanced techniques like metaprompts and emotional stimuli to get your AI tools to communicate and think more effectively, helping you analyze needs, manage ambiguity, and reach valuable decisions faster. You’ll hear firsthand accounts of AI in action—warts and all—and learn how to scale these methods to transform your entire approach to value delivery and business... Read More

Generative AI is transforming how businesses approach product development, from capturing expert knowledge to refining customer-driven solutions. In this session, Sean Crawford will share his practical experience in applying AI tools across the product lifecycle, starting with the challenge of gathering and structuring undocumented, unstructured insights from domain experts. Drawing from real-world examples, he will demonstrate how AI can help organize and analyze this knowledge to uncover hidden patterns, identify emerging trends, and recognize new opportunities. Sean will also discuss how AI plays a crucial role in defining and refining product requirements, ensuring that development efforts align with strategic goals... Read More

The Power of Soft Skills in Business Analysis: Enhancing Collaboration and Communication, we’ll explore how essential interpersonal skills—like communication, active listening, and empathy—enable Business Analysts to bridge gaps between diverse teams and technologies. As AI and tech evolve, soft skills become even more critical, fostering trust, reducing misunderstandings, and driving successful outcomes. Join us to learn practical strategies for strengthening these skills and making a greater impact in every project.   Premium conference sponsor Sponsors                                            

Stakeholder wars is based on a real-life case impacting product backlog management. The same product – a CRM solution – was managed by two opposing groups of stakeholders. One of them represented the commercial side of the enterprise, so basically they were interested in increasing the revenue or limiting company spendings. The other one was representing the Medical Compliance, so their major concern was company’s reputation and compliance with legal obligations and medication proper description and usage. These groups had a huge challenge in agreeing which backlog items should be analysed and implemented first due to the above described huge... Read More

Join us for an inspiring panel discussion on The BA Force Multiplier movement, where industry leaders will share how Business Analysts (BAs) elevate success and transform lives. Led by Thea Soehren, founder of the BA Force Multiplier movement, this session will explore the power of BAs in driving innovation, fostering collaboration, and unlocking true business agility. Notable speakers Laura Brandenburg, Tracie Edwards, and Ankit Agrawal join Thea to bring their expertise to the stage, sharing compelling success stories that highlight the impact of BAs across industries. From enabling agile transformations to shaping strategic leadership, these stories will showcase how BAs... Read More

The closing session of the conference 6th European BA-Day 2025.

In this workshop, we will explore how Artificial Intelligence can be applied to enhance key aspects of Requirements Engineering (RE). Focusing on the four core areas—Elicitation, Documentation, Validation, and Management—we will dive into concrete use cases that illustrate AI’s potential in each area. The session will begin with a brief introduction to AI’s role in RE and conclude with insights into future trends and applications. Participants will have the opportunity to apply the use cases and prompts directly to their own work. Due to the interactive nature of the session, participation is limited to a maximum of 25 people. Workshop... Read More

The IIBA – CCA Certificate in Cybersecurity Analysis Training is an intensive program designed to prepare professionals for the IIBA Cybersecurity Analysis (CCA) certification. Delivered by one of the co-authors of the CCA certification, this course bridges the gap between business analysis and cybersecurity, providing comprehensive insights into cybersecurity concepts, practices, and the role of a Business Analyst in supporting a robust security posture. Target Audience (Who is this workshop designed for?) Business Analysts or those who are using BA skills seeking to educate in cybersecurity. Professionals preparing for the IIBA CCA certification. Project Managers, Product Owners, or Stakeholders involved... Read More