Agenda
May 14th 2025 Workshops Day 1
Workshop | The Art of Business Analysis in the Cyber Age
The innovation of the cloud has transformed modern business by allowing organisations to bring their services to market faster than ever before, but it comes at a price. By dispensing with physical infrastructure that the organisation owns and distributing your services around the internet on other people’s infrastructure, it is easy to open your organisation up to unstable pricing, issues with resilience and cybersecurity risks. In this workshop, I will take you on a tour of what this disruption means for us and show you how to master it. Target Audience (Who is this workshop designed for?) Business Analysts who... Read More
Mark Cross
Workshop | The future of Work – Hybrid Teams – Humans and AI
The workshop “Working in Hybrid Teams” teaches participants how to collaborate with expert AIs and create their own CustomGPTs. It offers a hands-on session and personalized support to help learners apply AI in practical scenarios. Target Audience (Who is this workshop designed for?) Business Analysts & LEadership Detailed Workshop Description (Provide an in-depth explanation of the workshop content) Objective: This workshop will teach participants how to develop and integrate CustomGPTs into hybrid team environments. Attendees will gain hands-on experience creating AI assistants tailored to their specific needs and learn best practices for managing AI-human collaboration in teams. Content: Introduction to... Read More
Robert Vogel
Workshop | Driving the corporate strategy with OKRs
Brief Overview of the Workshop: In this hands-on 4-hour workshop, you’ll learn how to effectively use the OKR (Objectives and Key Results) framework to set inspiring goals and measure progress. Led by an experienced OKR consultant, we’ll cover practical tips for successful implementation and common pitfalls to avoid, ensuring your organization can fully leverage the power of OKRs. Detailed Workshop Description: OKR divides the classical goals into Objectives and Key Results. Objectives set a goal in a similar way to a vision – abstract, polarizing and highly motivating. They pick up the employee on the emotional level and secure his commitment to... Read More
Almudena Rodriguez Pardo
Workshop | Advanced Analyst’s Toolbox with GenAI: It’s Much More Than ChatGPT — A Hands-On, Multi-Tool Exploration
This workshop goes beyond single-model AI use, diving into advanced, multi-tool prompting techniques that treat AI-driven tools as active team members in your analysis process. By employing various generative models in parallel and orchestrating their collaboration, participants will learn how to streamline decision-making, clarify requirements, and produce genuinely valuable solutions under real-world conditions. Target Audience: Business Analysts and Product Owners seeking to enhance their daily workflows with cutting-edge AI techniques. Perfect for those who need to resolve unclear visions, manage conflicting expectations, and accelerate time-to-market by leveraging an entire “team” of generative AI models working together to deliver contextually relevant... Read More
Tomasz Grochowski
Wojciech Dymowski
Workshop | IIBA – CCA Certificate in Cybersecurity Analysis Training (Day 1)
The IIBA – CCA Certificate in Cybersecurity Analysis Training is an intensive program designed to prepare professionals for the IIBA Cybersecurity Analysis (CCA) certification. Delivered by one of the co-authors of the CCA certification, this course bridges the gap between business analysis and cybersecurity, providing comprehensive insights into cybersecurity concepts, practices, and the role of a Business Analyst in supporting a robust security posture. Target Audience (Who is this workshop designed for?) Business Analysts or those who are using BA skills seeking to educate in cybersecurity. Professionals preparing for the IIBA CCA certification. Project Managers, Product Owners, or Stakeholders involved... Read More
Bindu Channaveerappa
Workshop | Business Architecture as Strategy
Turn your corporate strategy into actionable initiatives using the power of business architecture. This workshop provides practical methods for assessing and aligning your proposed strategies with organizational capabilities and initiatives. Learn how to apply scenario analysis and planning to navigate future challenges and opportunities. Gain insights into business capability mapping to identify critical capabilities and prioritize initiatives that drive strategic success. What You’ll Learn: • Scenario Analysis and Planning: Techniques to anticipate and prepare for various business scenarios. • Business Capability Mapping: Methods to map and analyze your organization’s capabilities. • Identification of Initiatives: How to align capabilities with strategy... Read More
Kevin Brennan
Workshop | BA Skills for Success in Business Analytics and AI Projects
Learn what business analytics and AI projects need to succeed, and the skills a business analyst must have to play a key role on these initiatives. This intensive workshop will cover types and characteristics of analytics and AI solutions, tools and techniques to use for requirements analysis, and tips for professional development and success. Detailed Workshop Description (Provide an in-depth explanation of the workshop content) Quality business analysis is crucial for a successful analytics or AI initiative. In this workshop, the participants will collaborate to define business requirements for an analytics-based solution. The workshop will introduce: – Types of... Read More
Yulia Kosarenko
May 15th 2025 Conference Sessions
ON-LINE
Elevating Expertise: The Strategic Emergence of the BA Competence Office
Join Yevhen Kliukin a.k.a. “Eugene K the BA”, the architect behind Geniusee’s BA Competence Office, as he unveils the transformative journey of establishing and evolving this pivotal entity within a dynamically developing IT company. This session delves into the strategic decisions that spurred the office’s inception, the challenges faced, and the triumphs achieved. Yevhen will share insights into the crucial role of the competence manager in orchestrating growth, fostering a culture of continuous learning, and driving the collective expertise that propels organizational success. Attendees will gain valuable strategies for implementing similar structures in their organizations, understanding the profound impact on... Read More
Yevhen Kliukin
ON-LINE
The hare or the turtle? How speed is behind the Agile transformation in Schneider Electric
In a fast-changing world, Schneider Electric’s goal is providing outperform solutions for energy management at the speed the market requires. And, as speed was one of our main challenges, the company started its Agile transformation several years ago, including hardware. How can you accelerate hardware development? Trying to be the hare brought some challenges with it! Maybe we have put the concept of speed for a turtle and a hare upside down… In this conference, I will share our experiences and learnings running the Agile Transformation in Schneider Electric Home & Distribution Europe. Orchestrating the complexity and variety of teams... Read More
Amparo Echeverria
ON-LINE
How to Engage Stakeholders Through Live Modelling Without Prep Time
Facilitating business analysis meetings is taxing. It requires preparation, skill, and emotional resilience. But what if you had no time to prepare for the meeting? Whether it’s a presales call, a discovery meeting or an unplanned workshop to take advantage of a face-to-face event, a business analyst may be called to lead a meeting without notice. In this session, you will learn useful tips on using live modelling to keep participants engaged and elicit information, even if you had little time to prepare. A screenshare is a simple and engaging way to create a focal point for the discussion. It’s... Read More
Yulia Kosarenko
ON-LINE
How our Automated Dispatching Assistance helps to improve train punctuality @ DB InfraGO
At DB InfraGo AG we develope our Automated Dispatching Assistant ADA-PMB to improve punctuality. ADA-PMB uses a mix of AI-methods with a mathematical optimization in its core. It calculates dispatching advices based on near-real-time data from our train traffic control and supervision system. To create value, we have to ensure that the advices are correct, effective and accepted by the users. We address these issues by extensive pilot testing ADA-PMB in now five regions across Germany. This session will focus on how ADA-PMB works, where we pilot test it, how we measure effectiveness and how we create acceptance among the... Read More
Hannah Richta
ON-LINE
Unleashing the Power of Business Analytics: Navigating Globalization, Cloud-based Innovations, and Future Possibilities
The Fourth Industrial Revolution and the Digital Age have dramatically altered the data analytics landscape over the past few decades. Businesses have transitioned from collecting data on paper and storing it physically to collecting data digitally and storing it in the cloud. Furthermore, a significant portion of the data analytics process has been automated due to the development of artificial intelligence (AI), machine learning, and the Internet of Things (IoT). As a result of advancements in technology, there has been a significant increase in the quantity and variety of data that is now routinely collected. This has created several distinct... Read More
Chrisanne Kirstein
Stakeholder Wars – how to effectively manage the product backlog when stakeholders priorities are not alligned.
Stakeholder wars is based on a real-life case impacting product backlog management. The same product – a CRM solution – was managed by two opposing groups of stakeholders. One of them represented the commercial side of the enterprise, so basically they were interested in increasing the revenue or limiting company spendings. The other one was representing the Medical Compliance, so their major concern was company’s reputation and compliance with legal obligations and medication proper description and usage. These groups had a huge challenge in agreeing which backlog items should be analysed and implemented first due to the above described huge... Read More
Paweł Sidorowicz
ON-LINE
Make questions matter
Coming from a world of where defining the problem is more important than finding a smart solution, I found that the way we ask questions and invite people to share information is key. We are constantly in search for ways to improve our skills and results. Cross-discipline transfer has been identified as a reliable source for finding new perspectives on how to approach our work. In this context, “borrowing” questioning techniques from coaching is just around the corner. I invite you to reflect on some ideas and explore together how we could use them to improve our relationship with our... Read More
Cristina Gheorghiu
ON-LINE
From Business Analysis to Cybersecurity: Extending Your BA Toolkit to Strengthen Cybersecurity
It is imperative that organizations need to implement robust security measures, and BAs can significantly contribute by ensuring that cybersecurity requirements are identified, defined, and addressed throughout the project lifecycle. This session will cover how BAs can use their expertise in requirements gathering, process analysis, stakeholder management, and risk assessment to identify, mitigate, and manage security risks effectively. Attendees will learn how their current skills, techniques, and tools can be applied to the cybersecurity domain highlighting the BAs’ role in ensuring the cybersecurity considerations are embedded within business processes and technology systems.
Bindu Channaveerappa
ON-LINE
Five Verbs Orchestrates a Communication Symphony
Some teams govern themselves with Four Adjectives (RACI) and a casually infinite number of verbs. Such a team is “all over the place.” For a team that wants more simplicity and transparency, bundling your decisions into manageable sizes, arranging them in sequence and in parallel, and assigning these reduces noise, reinventing the wheel, and VUCA. The Five Verbs framework helps momentum and speed of work since detecting delays is plain and simple. The framework converts your infinite communication traffic jam into a finite communication symphony. Forcing collaboration leads to a collaborative advantage. Premium sponsor Sponsors ... Read More
Robert Snyder
ON-LINE
ON-LINE
ON-LINE
ON-LINE
Business Analyst Interviews: from Trainee to Manager Level
Based on many years in hiring business analysts, Iurii will share “behind the scene” of what managers ask and why during the interviews. Iurii will discuss all levels, from trainee to BA manager, and explain what hiring managers expect from BAs of different levels. From the session, you will learn questions types and how managers treat answers. This session will give you a heads-up on what to expect when looking for a job. It will also give you perspective on what to ask and why it matters if you are a novice or intermediate hiring manager. Premium conference sponsor Sponsors... Read More
Iurii Gomon
ON-LINE
ON-LINE
How can we prove success? Metrics for digital business transformation
Change management is on everyone’s lips. Change is actually a given! However, thousands of change projects and agile transformations keep failing! When embarking on a journey into the unknown, plans have limited value: we simply don’t know the best way forward! This makes it extremely difficult to prove “success”: We need signals that we are going in the right direction on our change journey! This is where our model for measurements comes in! How do you know that a change program has an impact on the culture of the organisation? How do you know that an agile transformation is moving... Read More
Almudena Rodriguez Pardo
ON-LINE
Business Analysis as a Driving Market Readiness
In today’s fast-paced business landscape, organisations must be agile and ready to seize market opportunities. In this session, we explore how business analysts (BAs) are pivotal in enhancing an organisation’s ability to respond quickly to changing market demands. BAs go beyond traditional IT roles, acting as key facilitators in aligning processes, people, and technology to ensure not only seamless product launches but significantly shorten the go-to-market time. Attendees will learn how BAs can use their skills to contribute to driving organisational readiness and enhancing competitive advantage in the marketplace. They will gain with valuable insights on leveraging business analysis to... Read More
Moreblessing Maisva
ON-LINE
BA AI as a Key Stakeholder in Business Model Innovation
Understanding the role of Artificial Intelligence (AI) in the business world goes far beyond tools like ChatGPT or simple digital process automation. AI is revolutionizing the way businesses operate, compete and innovate. Successful organizations don't just use AI as a tool, they integrate it into their Business Transformation and strategies to rethink traditional business models and create new value for customers. We all know that the customer is the number one stakeholder. But what about AI? According to BACCM, could AI be a stakeholder too? Could the Business Analyst help make it so? Key topics: Business Transformation & Business... Read More
Aleš Štempihar
ON-LINE
Bad Robot: Protecting your organisation from the dark side of the AI revolution
In just a couple of years, the rise of AI has transformed the business analysis profession giving us new tools to be more productive, yet for all of the potential of these radical technologies as a force for good, we should also be aware of the genuine reasons for concern. From the risk of losing control over your intellectual property and identity fraud to malicious AI being used to deliberately misinform your stakeholders and breach your organisation’s defences. In this presentation, the speaker will take you on a tour of the fascinating and frightening possibilities for AI with real case... Read More
Mark Cross
ON-LINE
Commitments without regrets
I have yet to meet a person who loves estimating. And I can’t say I’m surprised, estimating is an act of predicting the future while our evolved ape brain fights us the whole way. So it’s hard. And as a cherry on top, we’re typically held responsible for those predictions. However, I wager that the core reason for that lack of love is not because of estimating itself but rather because of what it is used for – producing commitment, as it’s those commitments that will often come back to haunt us during the project’s lifetime. Unfortunately, the fact of... Read More
Vedran Križek
ON-LINE
The Art of Enjoyable Analysis: Finding Your Happy Place in BA
The role of a Business Analyst can be what you make it. With no role entirely alike, BAs can explore and shape our own destiny. In this session Claire and John will explore how the BA journey can be an enjoyable one (for both the BA and our stakeholders). Claire (a lone BA) and John (Leading a large BA Capability) will be sharing our experience on the factors that BAs can get enjoyment from, and areas/activities that can be made more enjoyable (i.e. learning new techniques). We’ll explore aspects (and some causes) of potentially less enjoyable BA activities, as well... Read More
John Wisner
Claire Chaundy
ON-LINE
Impact of Artificial Intelligence (AI) for Business Analysis
Business analysts will need to adapt to this AI-driven landscape by developing new skills, embracing continuous learning, and focusing on areas where human expertise remains crucial, such as stakeholder communication, creative problem-solving, and strategic thinking. Premium conference sponsor Sponsors
David Odepidan
Mastering AI in Business Analysis: Optimizing Effectiveness and Efficiency. No More B… Buzzwords
Yes, everyone’s talking about Generative AI and prompt engineering, but let’s cut through the hype and get real. This talk dives straight into the practical side of AI assistance—no fluff, no “digital transformation” clichés, just tangible ways to work smarter. We’ll explore how to leverage advanced techniques like metaprompts and emotional stimuli to get your AI tools to communicate and think more effectively, helping you analyze needs, manage ambiguity, and reach valuable decisions faster. You’ll hear firsthand accounts of AI in action—warts and all—and learn how to scale these methods to transform your entire approach to value delivery and business... Read More
Tomasz Grochowski
Wojciech Dymowski
ON-LINE
Getting to the Core: How business analysts and enterprise architects join forces to speed up Hermes’ heartbeat
At Hermes Germany we have reshaped our IT into a cloud-based landscape consisting of loosely coupled, small scale business applications. This allows for a higher change throughput and has greatly accelerated our change speed. But the final step remains to be addressed: our logistic core system. In this talk I focus on how business analysts and enterprise architects work together to rebuild this system into a set of lightweight applications, showing the used methods and techniques. Premium conference sponsor Sponsors ... Read More
Gunnar Kiesel
ON-LINE
From grey SME to AI pioneer in 7 steps: Success strategies for the age of artificial intelligence
• Create awareness: Develop an understanding of AI among management and staff in order to reduce fears and recognise potential. • Develop a vision and strategy: Formulate clear goals for the use of AI that fit the corporate strategy and create long-term competitive advantages. • Build a data infrastructure: Create a solid database and the necessary technological infrastructure to be able to use AI applications effectively. • Implement initial pilot projects: Experiment with small, clearly defined projects to test specific AI use cases and achieve initial success. • Involve and train employees: Prepare the workforce for dealing with AI through... Read More
Christopher Grassmann
Leveraging AI in the Stakeholder Requirements Process
In the rapidly evolving landscape of software development, accurately capturing and translating stakeholder requirements into actionable project plans is crucial for success. Traditional methods of requirement gathering often face challenges such as incomplete information, miscommunication, and time constraints. In this context, Artificial Intelligence (AI) offers transformative potential to enhance the accuracy, efficiency, and depth of requirement gathering processes. This presentation explores how AI can be effectively utilized to gather, analyze, and refine requirements for software projects. Attendees will gain insights into the latest AI-driven techniques and tools that streamline requirement elicitation, reduce ambiguities, and improve stakeholder communication. Key Topics Covered:... Read More
Pamela Paterson
Using rules and decision making engines in large scale projects
In Deutsche Telekoms Fiber rollout platform, we faced the need to do complex decisions in almost realtime – to ensure that our field engineers have the right data at any time when facing the customer. Premium conference sponsor Sponsors
Thomas Stellpflug
How Business Analysts Can Assist the CSO in Setting Up Cybersecurity: A Practical Case Study
In today’s fast-paced digital environment, cybersecurity is not just the responsibility of IT departments—it requires collaboration across various roles, including business analysis. This session offers a practical, real-world example of how a Business Analysis Professional (BA) can significantly contribute to the Chief Security Officer’s (CSO) efforts in establishing an effective cybersecurity system from the ground up. Drawing from personal experience on a rapidly growing project, the session will provide a step-by-step breakdown of how business analysis skills were leveraged to: Define and implement a comprehensive information security policy. Develop a simple, yet effective, IT systems register to assess current systems,... Read More
Oleksandr Moskalyuk
Reimagining Business Process Management and Transformation in the Age of Generative AI
Uncover the power of generative AI in reshaping business process management, driving efficiency, creativity, and transformation. Learn how AI is unlocking new possibilities for businesses to evolve and thrive in the digital era. Premium conference sponsor Sponsors
Christian Warmuth
The Power of Soft Skills In Business Analysis: Enhancing Collaboration and Communication
The Power of Soft Skills in Business Analysis: Enhancing Collaboration and Communication, we’ll explore how essential interpersonal skills—like communication, active listening, and empathy—enable Business Analysts to bridge gaps between diverse teams and technologies. As AI and tech evolve, soft skills become even more critical, fostering trust, reducing misunderstandings, and driving successful outcomes. Join us to learn practical strategies for strengthening these skills and making a greater impact in every project. Premium conference sponsor Sponsors
Lungile Mnguni
May 16th 2025 Workshops Day2
Workshop | AI 4 Requirements Engineering: Practical Use Cases in Modern RE
In this workshop, we will explore how Artificial Intelligence can be applied to enhance key aspects of Requirements Engineering (RE). Focusing on the four core areas—Elicitation, Documentation, Validation, and Management—we will dive into concrete use cases that illustrate AI’s potential in each area. The session will begin with a brief introduction to AI’s role in RE and conclude with insights into future trends and applications. Participants will have the opportunity to apply the use cases and prompts directly to their own work. Due to the interactive nature of the session, participation is limited to a maximum of 25 people. Workshop... Read More
Matthias Herbert
Michael Mey
Workshop | IIBA – CCA Certificate in Cybersecurity Analysis Training (Day 2)
The IIBA – CCA Certificate in Cybersecurity Analysis Training is an intensive program designed to prepare professionals for the IIBA Cybersecurity Analysis (CCA) certification. Delivered by one of the co-authors of the CCA certification, this course bridges the gap between business analysis and cybersecurity, providing comprehensive insights into cybersecurity concepts, practices, and the role of a Business Analyst in supporting a robust security posture. Target Audience (Who is this workshop designed for?) Business Analysts or those who are using BA skills seeking to educate in cybersecurity. Professionals preparing for the IIBA CCA certification. Project Managers, Product Owners, or Stakeholders involved... Read More
Bindu Channaveerappa
Tickets
BA Day 2025 Session Day Ticket- Early Birds – 199 EUR
199.00 EUR
Featured!
Limited offer: only 10 tickets available!
Join us for the 6th European Business Analysis Day on the 15th of May, 2025, and enjoy the best price!
Please note, workshops require separate tickets.
BA Day 2025 Session Day Ticket – Advantage Pass – 299 EUR
299.00 EUR
Limited offer: only 30 tickets available!
Secure your spot early at the 6th European BA-Day conference the 15th of May, 2025, and enjoy a discounted rate. Please note, workshops require separate tickets.
BA Day 2025 Session Day Ticket – Standard Pass – 349 EUR
349.00 EUR
Limited offer: only 50 tickets available!
The Standard Pass ensures your place at BA-Day 2025 with access to all conference sessions on the 15th of May, 2025, and session recordings.
Workshops are not included and require separate tickets.
BA Day 2025 Session Day Ticket – Last Chance Pass – 399 EUR
399.00 EUR
Don’t miss out! The Last Chance Pass guarantees your access to all conference sessions on the 15th of May, 2025, and includes recordings of every session.
Please note, workshops require separate tickets.