The Digital Product Owner – Key to Better Business Outcomes
This transformational decade has already brought changing forces and unexpected pressures to traditional business operations. Some of this is direct and indirect impacts from the global pandemic, from shifts in business strategy, from demographics, and from refocusing of corporate purpose. Inside all of these forces is the intersection of three important imperatives – digital transformation is still critical, product ownership is still growing, and business analysis is still essential to integrate the two effectively. Join Delvin as he shares some of IIBA’s global research and some thoughts on how the digital product owner will evolve in the years ahead.