Connecting the Dots – BA and beyond in Product Management

Connecting the Dots – BA and beyond in Product Management

Product management is one of the most challenging, yet most rewarding roles in the software industry. The responsibilities cover a wide range of tasks, beginning with the discovery of emerging market segments, anticipating customer needs and drafting a vision for new solutions. In order to ensure business agility and deliver compelling products and services, early strategic considerations need to be intertwined with the implementation of MVPs to find a product-market-fit. Once this is accomplished, the solutions need to be tweaked for scaling up – in development and operation as well as in sales and fulfillment. As products become mature, the need for adjustments has to be monitored and operational processes need to be optimised for cost efficiency. To master those tasks, building and leading a great team is indispensable. The final challenge is to wrap all of those activities into a viable business model. In this talk, Daniel Chomiakow will draw on this wealth of experience as a product manager to address good practices and lessons learned with building sustainable products and services.