Empowering Business Analysts: A Transformation Story from Role Clarity to Real Impact
In many organizations, Business Analysts are present — yet their real value is often underutilized due to unclear role definition, overlapping responsibilities, and misalignment with business outcomes.
This session explores a real transformation story that demonstrates how clarifying the Business Analyst role, aligning it with organizational strategy, and applying core and underlying competencies can significantly increase business impact.
Rather than focusing on theory, the session highlights how role clarity enables Business Analysts to move from task execution to value creation, influence decision-making, and become trusted partners in change initiatives.
In this session, we will explore:
1) Common role ambiguity challenges faced by Business Analysts across organizations.
2) How role clarity strengthens core competencies such as strategy analysis, stakeholder engagement, and value delivery.
3) Practical lessons that help Business Analysts translate vision into measurable business impact.
The session provides transferable insights applicable to Business Analysts working in any industry, methodology, or organizational maturity level.
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