FROM AI4BA TO BA4AI: Empowering Business Analysts to Lead the AI Revolution
Artificial Intelligence is no longer a distant future — it is here, transforming how we work, decide, and create value. But technology alone does not guarantee progress. The real transformation happens when human intelligence guides artificial intelligence — and business analysts are uniquely positioned to lead that shift.
This is a call to action: it’s time to move from AI4BA (AI for Business Analysis) to BA4AI (Business Analysis for Artificial Intelligence) — a mindset where analysts stop just reacting to innovation and start shaping it strategically.
Fabrício Laguna, The Brazilian BA, takes the audience on an inspiring journey through the world of AI — from its portrayal in cinema to the real-world risks that organizations face when implementing it. He introduces the FABR Framework (Five AI Business Risks Framework), a practical yet powerful tool designed to help analysts anticipate challenges, mitigate risks, and design solutions that deliver measurable, meaningful outcomes.
It’s not about technology. This is a keynote about leadership, responsibility, and the future of business analysis. Participants will leave with a new perspective on their role — not as requirement gatherers, but as strategic leaders guiding AI toward a future where it empowers people, respects ethics, and drives sustainable value.
WHAT YOU WILL LEARN
• Acknowledge how AI Transformation is changing the landscape of business.
• Realize the unique role of BAs in connecting strategy, stakeholders, and emerging tech.
• Motivate business analysis professionals to take the lead in understanding the risks and defining value for all stakeholders in AI-related initiatives.