How to Launch a New Product
One of the most critical moments for any new product is its launch into the market. For most products, this is a critical time for widespread adoption, determining whether the product has a long-term future. In many industries, a majority of the lifetime sales may be within the first few months after launch. This session will help you to plan how to define a product launch strategy that will set it up for success. Learn how to:
- Define the objectives for your product launch
- Break down those objectives into necessary steps and actions
- Define the metrics and indicators you need to track the effectiveness of your product launch
Download the presentation here (username and password needed).