Delve into use cases for Generative AI tools throughout the Product Lifecycle

Generative AI is transforming how businesses approach product development, from capturing expert knowledge to refining customer-driven solutions. In this session, Sean Crawford will share his practical experience in applying AI tools across the product lifecycle, starting with the challenge of gathering and structuring undocumented, unstructured insights from domain experts. Drawing from real-world examples, he will demonstrate how AI can help organize and analyze this knowledge to uncover hidden patterns, identify emerging trends, and recognize new opportunities. Sean will also discuss how AI plays a crucial role in defining and refining product requirements, ensuring that development efforts align with strategic goals and market demands.

Beyond initial development, Sean will showcase how AI-driven tools can enhance customer engagement by streamlining feedback collection and analysis. From AI-powered sentiment tracking to real-time user feedback processing, he will share lessons learned on how companies can rapidly assess product reception and iterate more effectively. This session will provide actionable insights based on Sean’s hands-on experience, equipping business analysts, product managers, and innovation leaders with the knowledge to integrate Generative AI throughout the product lifecycle and stay ahead in an increasingly competitive landscape.

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