Mercy Makinde

Mercy Makinde is a Senior Business Analyst with over 12 years of experience leading digital transformation and automation
initiatives across financial services, insurance, and global investment management. She has successfully implemented AI-
powered systems that achieved 40-80% efficiency improvements in production environments, working with organisations spanning 135 countries.
Currently at AXA Health, Mercy specialises in transforming legacy business processes into automation-ready systems through
Salesforce implementations and intelligent workflow design.

Previously, as Digital Product Analyst and Senior Agile Project Lead at PRI Association, she led Knowledge Management and
messaging automation projects serving thousands of global users.

Mercy holds a Master’s degree in Project Management, a Master’s degree in Executive Leadership, and a Master of Business
Administration. She also holds certifications in SAFe Scrum Master, Product Owner, and AI for Product Management. She is
passionate about equipping the BA community with practical skills that bridge traditional business analysis and emerging automation technologies.
She is the author of one of the foremost books on Business Analysis with 5-star reviews on Amazon: Business Analysis in
Practice: Bridging the Gap between Business Analysis Theory and Reality.