BA-Day 2025 Stream 1
BA-Day 2025 Stream 2
BA-Day 2025 Stream 3
BA-Day 2025 Stream 4
09:00
Networking and morning coffee
Welcome to the 6th EUROPEAN BUSINESS ANALYSIS DAY
Sabine Ostlender and Rainer Wendt, both managing directors of the organiser masVenta Business GmbH, would like to welcome you to the fifth European Business Analysis Day.
Rainer Wendt
Using rules and decision making engines in large scale projects
In Deutsche Telekoms Fiber rollout platform, we faced the need to do complex decisions in almost realtime – to ensure that our field engineers have the right data at... Read More
Thomas Stellpflug
Elevating Expertise: The Strategic Emergence of the BA Competence Office
Join Yevhen Kliukin a.k.a. “Eugene K the BA”, the architect behind Geniusee’s BA Competence Office, as he unveils the transformative journey of establishing and evolving this pivotal entity within a... Read More
Yevhen Kliukin
Unleashing the Power of Business Analytics: Navigating Globalization, Cloud-based Innovations, and Future Possibilities
The Fourth Industrial Revolution and the Digital Age have dramatically altered the data analytics landscape over the past few decades. Businesses have transitioned from collecting data on paper and storing... Read More
Chrisanne Kirstein
Commitments without regrets
I have yet to meet a person who loves estimating. And I can’t say I’m surprised, estimating is an act of predicting the future while our evolved ape brain fights... Read More
Vedran Križek
Five Verbs Orchestrates a Communication Symphony
Some teams govern themselves with Four Adjectives (RACI) and a casually infinite number of verbs. Such a team is “all over the place.” For a team that wants more simplicity... Read More
Robert Snyder
13:25 - 14:00
Networking and Lunch Break
Impact of Artificial Intelligence (AI) for Business Analysis
Business analysts will need to adapt to this AI-driven landscape by developing new skills, embracing continuous learning, and focusing on areas where human expertise remains crucial, such as stakeholder communication,... Read More
David Odepidan
From grey SME to AI pioneer in 7 steps: Success strategies for the age of artificial intelligence
• Create awareness: Develop an understanding of AI among management and staff in order to reduce fears and recognise potential. • Develop a vision and strategy: Formulate clear goals for... Read More
Christopher Grassmann
Client-Centric Approach: An Old-New Philosophy of 21st Century Business Or How We Should Create Long-Term Reliability in Client Relationships!
Join us for an insightful session exploring the resurgence of client-centricity as a fundamental philosophy in modern business. In today’s fast-paced market, building long-term, trustworthy client relationships is more crucial... Read More
Dmytro Lozovytskyi
Business Analyst Interviews: from Trainee to Manager Level
Based on many years in hiring business analysts, Iurii will share “behind the scene” of what managers ask and why during the interviews. Iurii will discuss all levels, from trainee... Read More
Iurii Gomon
Stakeholder Wars – how to effectively manage the product backlog when stakeholders priorities are not alligned.
Stakeholder wars is based on a real-life case impacting product backlog management. The same product – a CRM solution – was managed by two opposing groups of stakeholders. One of... Read More
Paweł Sidorowicz
17:30 - 18:00
on-line
Conference closing
The closing session of the conference 6th European BA-Day 2025.
09:00
Networking and morning coffee
Welcome to the 6th EUROPEAN BUSINESS ANALYSIS DAY
Sabine Ostlender and Rainer Wendt, both managing directors of the organiser masVenta Business GmbH, would like to welcome you to the fifth European Business Analysis Day.
Rainer Wendt
Using rules and decision making engines in large scale projects
In Deutsche Telekoms Fiber rollout platform, we faced the need to do complex decisions in almost realtime – to ensure that our field engineers have the right data at... Read More
Thomas Stellpflug
Leveraging AI in the Stakeholder Requirements Process
In the rapidly evolving landscape of software development, accurately capturing and translating stakeholder requirements into actionable project plans is crucial for success. Traditional methods of requirement gathering often face challenges... Read More
Pamela Paterson
Business Analysis as a Driving Market Readiness
In today’s fast-paced business landscape, organisations must be agile and ready to seize market opportunities. In this session, we explore how business analysts (BAs) are pivotal in enhancing an organisation’s... Read More
Moreblessing Maisva
How our Automated Dispatching Assistance helps to improve train punctuality @ DB InfraGO
At DB InfraGo AG we develope our Automated Dispatching Assistant ADA-PMB to improve punctuality. ADA-PMB uses a mix of AI-methods with a mathematical optimization in its core. It calculates dispatching... Read More
Hannah Richta
The Art of Enjoyable Analysis: Finding Your Happy Place in BA
The role of a Business Analyst can be what you make it. With no role entirely alike, BAs can explore and shape our own destiny. In this session Claire and... Read More
John Wisner
Claire Chaundy
13:25 - 14:00
Networking and Lunch Break
Agile Architecture: Building Resilient IT Landscapes
How can your organization build IT systems that not only meet current needs but also adapt seamlessly to future challenges? In this session, Gunnar Kiesel delves into the critical aspects... Read More
Gunnar Kiesel
How to Engage Stakeholders Through Live Modelling Without Prep Time
Facilitating business analysis meetings is taxing. It requires preparation, skill, and emotional resilience. But what if you had no time to prepare for the meeting? Whether it’s a presales call,... Read More
Yulia Kosarenko
Make questions matter
Coming from a world of where defining the problem is more important than finding a smart solution, I found that the way we ask questions and invite people to share... Read More
Cristina Gheorghiu
Mastering AI in Business Analysis: Optimizing Effectiveness and Efficiency. No More B… Buzzwords
Yes, everyone’s talking about Generative AI and prompt engineering, but let’s cut through the hype and get real. This talk dives straight into the practical side of AI assistance—no fluff,... Read More
Tomasz Grochowski
Wojciech Dymowski
The Power of Soft Skills In Business Analysis: Enhancing Collaboration and Communication
The Power of Soft Skills in Business Analysis: Enhancing Collaboration and Communication, we’ll explore how essential interpersonal skills—like communication, active listening, and empathy—enable Business Analysts to bridge gaps between diverse... Read More
Lungile Mnguni
17:30 - 18:00
on-line
Conference closing
The closing session of the conference 6th European BA-Day 2025.
09:00
Networking and morning coffee
Welcome to the 6th EUROPEAN BUSINESS ANALYSIS DAY
Sabine Ostlender and Rainer Wendt, both managing directors of the organiser masVenta Business GmbH, would like to welcome you to the fifth European Business Analysis Day.
Rainer Wendt
Using rules and decision making engines in large scale projects
In Deutsche Telekoms Fiber rollout platform, we faced the need to do complex decisions in almost realtime – to ensure that our field engineers have the right data at... Read More
Thomas Stellpflug
Reimagining Business Process Management and Transformation in the Age of Generative AI
Uncover the power of generative AI in reshaping business process management, driving efficiency, creativity, and transformation. Learn how AI is unlocking new possibilities for businesses to evolve and thrive in... Read More
Christian Warmuth
Slow is steady and steady is fast – agile product development in the public sector. An Example of the Austrian Federal Railways (ÖBB)
The Austrian Federal Railways (ÖBB) is a public company that provides railway infrastructure and mobility services. An increasingly large part of this infrastructure has a digital backbone, making the ability... Read More
Nina Strempfl
13:25 - 14:00
Networking and Lunch Break
Anchoring of Digitalisation in Corporate Strategy – baseline for successfull business transformation
In today’s rapidly evolving business landscape, digitalisation is no longer a mere option but a strategic imperative. This presentation explores the critical role of embedding digitalisation within corporate strategy as... Read More
Erik Burow
For a more secure society: navigating the EU NIS2 Directive
This presentation explores the critical role of the EU NIS2 Directive in strengthening our digital society. We’ll dive into key challenges, approaches, and what this directive means for business analysts... Read More
Guy Kindermans
Christiane Vandepitte
The hare or the turtle? How speed is behind the Agile transformation in Schneider Electric
In a fast-changing world, Schneider Electric’s goal is providing outperform solutions for energy management at the speed the market requires. And, as speed was one of our main challenges, the... Read More
Amparo Echeverria
BA AI as a Key Stakeholder in Business Model Innovation
Understanding the role of Artificial Intelligence (AI) in the business world goes far beyond tools like ChatGPT or simple digital process automation. AI is revolutionizing the way businesses operate, compete... Read More
Aleš Štempihar
Delve into use cases for Generative AI tools throughout the Product Lifecycle
Generative AI is transforming how businesses approach product development, from capturing expert knowledge to refining customer-driven solutions. In this session, Sean Crawford will share his practical experience in applying AI... Read More
Sean Crawford
17:30 - 18:00
on-line
Conference closing
The closing session of the conference 6th European BA-Day 2025.
09:00
Networking and morning coffee
Welcome to the 6th EUROPEAN BUSINESS ANALYSIS DAY
Sabine Ostlender and Rainer Wendt, both managing directors of the organiser masVenta Business GmbH, would like to welcome you to the fifth European Business Analysis Day.
Rainer Wendt
Using rules and decision making engines in large scale projects
In Deutsche Telekoms Fiber rollout platform, we faced the need to do complex decisions in almost realtime – to ensure that our field engineers have the right data at... Read More
Thomas Stellpflug
From Business Analysis to Cybersecurity: Extending Your BA Toolkit to Strengthen Cybersecurity
It is imperative that organizations need to implement robust security measures, and BAs can significantly contribute by ensuring that cybersecurity requirements are identified, defined, and addressed throughout the project lifecycle. This... Read More
Bindu Channaveerappa
Bad Robot: Protecting your organisation from the dark side of the AI revolution
In just a couple of years, the rise of AI has transformed the business analysis profession giving us new tools to be more productive, yet for all of the potential... Read More
Mark Cross
How Business Analysts Can Assist the CSO in Setting Up Cybersecurity: A Practical Case Study
In today’s fast-paced digital environment, cybersecurity is not just the responsibility of IT departments—it requires collaboration across various roles, including business analysis. This session offers a practical, real-world example of... Read More
Oleksandr Moskalyuk
Panel Discussion: Navigating the Cyber Threat Landscape: Recent Incidents and Future Strategies
Join our expert panel for a critical discussion on the ever-evolving cybersecurity landscape. In this session, we’ll delve into recent high-profile cybersecurity incidents, analyzing their impact and exploring the lessons... Read More
Mark Cross
Oleksandr Moskalyuk
Bindu Channaveerappa
How can we prove success? Metrics for digital business transformation
Change management is on everyone’s lips. Change is actually a given! However, thousands of change projects and agile transformations keep failing! When embarking on a journey into the unknown, plans... Read More
Almudena Rodriguez Pardo
Tickets
Workshop Ticket The Future of Work by Robert Vogel
499.00 EUR
This ticket allows you to participate in a 4-hour hands-on workshop “The future of Work – Hybrid Teams – Humans and AI” on 14th of May, 2025.
Workshop Ticket BA Skills for Success by Yulia Kosarenko
499.00 EUR
This ticket grants access to an intensive 4-hour workshop “BA Skills for Success in Business Analytics and AI Projects” on 14th of May, 2025.
Workshop Ticket: The Art of BA in the Cyber Age by Mark Cross
499.00 EUR
This ticket grants access to a 4-hour workshop “The Art of Business Analysis in the Cyber Age” on 14th of May, 2025.
Workshop Ticket Driving the corporate strategy with OKRs by Almudena Rodriguez Pardo
499.00 EUR
This ticket grants access to the hands-on workshop “Driving the corporate strategy with OKRs” on 14th of May, 2025.
Workshop Ticket Business Architecture as Strategy by Kevin Brennan
499.00 EUR
This ticket grants access to a 4-hour workshop workshop “Business Architecture as Strategy” on 14th of May, 2025.
Workshop Ticket AI 4 Requirements Engineering: Practical Use Cases in Modern RE by Matthias Herbert and Michael Mey
499.00 EUR
This ticket grants access to a 4-hour workshop workshop “AI 4 Requirements Engineering: Practical Use Cases in Modern RE” on 16th of May, 2025.
Workshop Ticket Advanced Analyst’s Toolbox with GenAI: It’s Much More Than ChatGPT — A Hands-On, Multi-Tool Exploration
499.00 EUR
This ticket grants access to a 4-hour workshop workshop “Advanced Analyst’s Toolbox with GenAI: It’s Much More Than ChatGPT — A Hands-On, Multi-Tool Exploration” on 14th of May, 2025.
Workshop Ticket IIBA – CCA Certificate in Cybersecurity Analysis Training
999.00 EUR
This ticket grants access to a 2-day workshop workshop “IIBA – CCA Certificate in Cybersecurity Analysis Training” on 14th and 16th of May, 2025.
Workshop + Session Ticket The Future of Work by Robert Vogel
599.00 EUR
This ticket allows you to participate in a 4-hour hands-on workshop “The future of Work – Hybrid Teams – Humans and AI” on 14th of May, 2025 and session on 15th of May, 2025.
Workshop + Session Ticket BA Skills for Success by Yulia Kosarenko
599.00 EUR
This ticket grants access to an intensive 4-hour workshop “BA Skills for Success in Business Analytics and AI Projects” on 14th of May, 2025 and session on 15th of May, 2025.
Workshop + Session Ticket The Art of BA in the Cyber Age by Mark Cross
599.00 EUR
This ticket grants access to a 4-hour workshop “The Art of Business Analysis in the Cyber Age” on 14th of May, 2025 and session 15th of May, 2025.
Workshop + Session Ticket Business Architecture as Strategy by Kevin Brennan
599.00 EUR
This ticket grants access to a 4-hour workshop workshop “Business Architecture as Strategy” on 14th of May, 2025 and session on 15th of May, 2025.
Workshop + Session Ticket Driving the corporate strategy with OKRs by Almudena Rodriguez Pardo
599.00 EUR
This ticket grants access to the hands-on workshop “Driving the corporate strategy with OKRs” on 14th of May, 2025 and session on 15th of May, 2025.
Workshop + Session Ticket AI 4 Requirements Engineering: Practical Use Cases in Modern RE by Matthias Herbert and Michael Mey
599.00 EUR
This ticket grants access to a 4-hour workshop workshop “AI 4 Requirements Engineering: Practical Use Cases in Modern RE” on 16th of May, 2025 and session on 15th of May, 2025.
Workshop + Session Ticket Advanced Analyst’s Toolbox with GenAI: It’s Much More Than ChatGPT — A Hands-On, Multi-Tool Exploration
599.00 EUR
This ticket grants access to a 4-hour workshop workshop “Advanced Analyst’s Toolbox with GenAI: It’s Much More Than ChatGPT — A Hands-On, Multi-Tool Exploration” on 14th of May, 2025 and session on 15th of May, 2025.
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