BAistanbul 2018 Conference has the motto Design Driven Transformation for Creative, Digital & Innovative Businesses. It covers Design Driven Business Analysis in Agile World, Design Driven Tools and Methodologies, Role of BAs in Customer-Centric, Innovative and Agile Organizations, Service Design: How to Align UX and Backstage Operations, CX Approaches for a More Customer Centric Organization, New Approaches: “Design Thinking” and “Design Doing”, AI, Big Data, IOT, Robotics, DesignOps and DevOps Concepts in Digital Transformation