24 Sep 2021
16:20 – 16:40
Raum 3


Change in the current era is inevitable. It is no longer a question whether continuous change exists or not in today’s business environment – change is a constant. The question is whether one should intend to direct the forces of change via managed initiatives or accept it as an external condition and try to shift the status quo. Companies that are strongly tied to their past and previously proven records are expecting status as a de facto and guarantee paying huge costs on the way to success.

Accepting continuous change as a constant, however, is a matter of culture for any organization. The only way to cope with an extensively changing VUCA world, is for organizations to have a culture exhibiting adaptive, flexible, and collaborative structures. Learning agility should be accompanied by intentional unlearning and relearning practices securing the robustness of the change platforms within the organization. This is where change literature and practices coincide with the concept of “culture” resulting in a need to understand how crucial cultural change is in warding off the high rates of failures.

For any business analyst, it is critical being aware of the significance of culture & cultural change as well as being equipped with enough level of competency for managing their impacts on their daily tasks.

In this specific session, participants will learn about:

– The mega trends and dynamics shaping our “cultural climate”

– The significant relation between “change management” and “culture”

– The crucial role of cross cultural impacts & consequences on business performance

– The practical tips for effective communication competency

Learning outcomes:

– What are the global mega trends surrounding our business space?

– How do we define VUCA world and its impacts & consequences?

– What is culture and how does cross cultural differences affect business analysis?

– How do we succeed in communicating effectively within cultural context?