Anna-Christina King

Client Director, MRC Managing Research for Companies GmbH

Christina is a Consumer Insights, Innovation Management and Strategic Marketing Professional with 20+ years of extensive international experience in Consumer and Market Intelligence – using superior insights to inspire decision-making for successful marketing strategies. She passionately believes that strong brands are created and sustained by customer-focused people in a business. A deep, holistic consumer understanding, customer co-creation and customer-centric processes will enable teams to build and foster strong and successful brands.

Having held various client-side Consumer Insight functions at Kraft Jacobs Suchard (now Mondelez), Reckitt & Colman (now Reckitt Benckiser), Philips and Generali, her Global Marketing Research expertise spans across industries and categories in FMCG food and non-food, Consumer Electronics and Financial Services.

MRC Managing Research for Companies GmbH is a globally operating business that provides professional services and consultancy in all consumer-centric areas, specifically outsourced market research, innovation management and consumer insights and understanding.