The Future Of BA: What Skills To Develop And What To Drop To Be Ahead Of Your Colleagues
What happens to Business Analysts when AI can already write requirements, generate user stories, summarize meetings, and analyze documentation?”
The BA profession is entering one of the biggest transformations in its history.
Some specialists will become more valuable than ever. Others may discover that many of their traditional responsibilities are quickly losing market value.
In this provocative and practical session, we will explore how the role of the Business Analyst is changing under the influence of AI, product thinking, customer-centric development, and shifting business expectations.
Based on real market trends, research, and industry insights, we will discuss:
which BA skills are becoming critical for the next 3-5 years
what companies will increasingly expect from Business Analysts
which domains, products, and types of engagements are growing fastest
why strategic thinking, AI fluency, and business understanding are becoming major differentiators
which traditional BA activities are already becoming automated, commoditized, or less valuable
This session is not about “AI replacing BAs.”
It is about understanding which Business Analysts will thrive in the new market reality — and why.
You will leave with:
a clearer understanding of where the BA market is heading
practical directions for your professional growth
visibility into future-relevant competencies
and an honest perspective on what to develop — and what to stop relying on — to stay ahead of the market and your peers.
A session for Business Analysts, Product professionals, and anyone who wants to remain highly relevant in the future of digital product development.

