Deep Customer Value: Taking Optimization from the Lab to the Real World
Business Intelligence, Optimization and Predictive Modeling may evolve to a level of high sophistication within an organization but often fail to impact the bottom line... Read More
You Cannot Not Design UX: A Three-Step Mitigation Plan for BA’s
Paul Watzlawick, a famous psychologist and communication theorist, once said: “You cannot not communicate!” The same accounts for a user’s experience. You cannot not design... Read More
Customer Journey Mapping
Leveraging smart consumer research for a better brand experience Delivering an overall superior customer experience requires a holistic understanding of consumers’ needs and expectations, relevant... Read More
5 Conclusions That Will Change Your Thinking About The Digital BA
Everyone’s talking about the digital transformation, but what is it and where does the business analyst (BA) fit in? Do organizations need to use Agile... Read More
RE goes Digital Design
A New Understanding of Requirements Engineering (RE) and Agile Development for Digital Transformation Projects under the umbrella term digital transformation are innovative by nature, they... Read More
INNOVATION WORKSHOP 17 May/ 9:30 -17:30 DESIGN THINKING IN BUSINESS ANALYSIS Petter Wenseler/ Dennis Wolf/ Michaela Obholzer/ Stefan Marc Wagner Design Thinking has become one... Read More
WELCOME TO THE FIRST EUROPEAN BUSINESS ANALYSIS DAY
Sabine Ostlender and Rainer Wendt, both Managing Directors of the conference host masVenta Business GmbH, welcome you to the first European Business Analysis Day in... Read More
Root Cause doesn’t have to hurt like a Root Canal – Five Proven Techniques for Understanding Business Needs
Needs are arguably the most important input to any business analysis effort. Why is that? For one thing, the BA Body of Knowledge from IIBA... Read More
Requirements, Projects & Changes
Volatility, uncertainty, complexity, and ambiguity are becoming important characteristics of management. In this VUCA world companies are frequently confronted with changes. Projects are the basic... Read More