As Business Analysts, we often operate in the space of “what” and “how,” meticulously documenting requirements, process flows, and technical specs. However, the success of these artifacts depends entirely on how they are received by stakeholders. Without a cohesive narrative to bind the technical elements together, critical insights can get lost in the noise, leading to disengagement and misaligned expectations. Understanding the art of storytelling is not a “soft” addition to the BA role; it’s the fundamental mechanism that transforms data and detail into an engaging shared vision. This presentation provides a practical deep-dive into the Redvespa approach to narrative,... Read More

When you search for “Business Analysis Processes,” you will find endless resources on requirements engineering, process modeling, and backlog grooming. Most of the articles you see focus on how to “do things right” within a single project. At the same time, you will rarely find guidance on how to ensure your organization is actually “doing the right things” across the entire portfolio. Lean Portfolio Management (LPM) is often seen as a high-level management discipline, not something a Business Analyst should deeply involve themselves in. I massively disagree with such positioning. In a dynamic and agile world, Value-Driven Analysis is the... Read More

Benefits management sounds like a great idea in theory. We can only truly determine the success or failure of a project by measuring outcomes once the solution is in operation. And yet most organisations struggle to put the principles into practice effectively. Why is this? In this session Nick discusses his learnings from working with multiple organisations on this problem. In particular we will focus on two key techniques: benefits mapping and the business case. Using these two tools together in the right way can unlock the potential of benefits management. The points we will cover include: – – The... Read More

Business Analysts today work across diverse delivery contexts, Agile sprints, hybrid models, legacy system transformations and rapidly changing digital environments. Yet the fundamental challenge remains constant: how do we elicit, document, analyse and communicate requirements in ways that deliver clarity and drive successful outcomes? This session revisits essential BA techniques and demonstrates how to apply them effectively in modern delivery environments. Rather than introducing new methodologies, the session focuses on practical, proven techniques that work across different contexts from decision modeling and business rules documentation to requirements decomposition and stakeholder analysis. Through real examples drawn from CRM implementations, e-commerce platforms,... Read More

From Conversations to Clarity: Unlock the Secrets of Effective Requirements Management Session Description: Requirements are the backbone of successful projects, yet eliciting and managing them effectively is often easier said than done. This interactive session will empower you with proven techniques and practical tools to uncover true business needs, engage stakeholders, and maintain alignment throughout the project lifecycle. Whether you’re new to business analysis or a seasoned professional, you’ll gain insights that transform vague ideas into well-defined, validated requirements. Learning Objectives: By attending this session, participants will: – Understand the essence of requirements elicitation and why it’s critical for project... Read More

In my speech I’m going to share with you dear colleagues what kind of AI skills should be presenting in BAs work in 2026

It should be no secret that problems or opportunities which are poorly understood and/or defined can lead to (partly) wrong solutions, and that business analysis professionals can be crucial to avoid this. Similarly, unclear or vaguely defined missions can lead to (partly) wrong strategies. Apart from that, strategies aren’t always (very well) aligned with the (real) mission of an organisation. Here too, business analysis practitioners can play a key role. How? By applying #HolisticBusinessAnalysis. In this session, the speaker will use a case to show how holistic business analysis can help organisations take their strategy to the next level –... Read More

How difficult it is to hire the right person for the right job? Well, like an expert sais, it depends… How do you define ideal candidate? Who do you actually search for? This session will cover the following topics: – Establishing your candidates expected profile. – Should interview be basen on technical questions or not really? – Potential red flags. – Gut feeling – is it valid? – Potential questions that can help. Hiring is difficult. Let’s crazy it together.

In many organizations, Business Analysts are present — yet their real value is often underutilized due to unclear role definition, overlapping responsibilities, and misalignment with business outcomes. This session explores a real transformation story that demonstrates how clarifying the Business Analyst role, aligning it with organizational strategy, and applying core and underlying competencies can significantly increase business impact. Rather than focusing on theory, the session highlights how role clarity enables Business Analysts to move from task execution to value creation, influence decision-making, and become trusted partners in change initiatives. In this session, we will explore: 1) Common role ambiguity challenges... Read More

When preparing for a career move, most Business Analysts struggle with a common challenge: how to demonstrate their true impact. Often, we fall into the trap of listing responsibilities rather than results. But how exactly should we measure our success? Should we count the number of pages in a BRD, the number of User Stories written, or are there more meaningful metrics to consider? I believe that the value of a BA goes far beyond the volume of documentation produced. Shifting the focus from “what you did” to “what you achieved” is the key to standing out in a competitive... Read More

In IT industry, Software engineers are often seen as strong candidates for Business Analyst and Product Owner roles thanks to their technical background, systems thinking, and understanding of how solutions are built. While these strengths can create a powerful bridge between business and delivery teams, my experience shows they only translate into real impact when combined with the right mindset and exposure beyond a single role, team, or country. After transitioning from software engineering into BA and PO roles across multiple countries, I learned how international experience accelerates professional growth by reshaping communication, decision-making, and the ability to handle ambiguity.... Read More

Strong Business Analysts are often described as “difficult”, “too opinionated”, or “uncomfortable”. At the same time, they are the ones who prevent bad decisions, challenge weak assumptions, and protect products from slow, expensive failure. This session is about the uncomfortable side of seniority in business analysis – and why it is not a personality flaw, but a sign of professional maturity. We will explore why experienced BAs naturally become less convenient as they grow, how competence can unintentionally turn into toxic behavior, and where the line lies between professional assertiveness and destructiveness. In this session, we will discuss: – why... Read More

Business Analysts operate at the crossroads of business, IT, project dynamics, and human factors, in endlessly varying contexts. Governance styles, domains, and software design philosophies constantly reshape what is expected from them. This structural complexity often triggers confusion and impostor syndrome. The key is not to seek a universal BA definition, but to read the context and position yourself with confidence within it.

When is a business analyst ready to be promoted to senior business analyst? Answering this question can be one of the hardest tasks a BA leader or manager has to undertake because it means directly impacting an individual’s future. Let’s take a look at fair ways to assess business analysts for promotion, including the prep work that needs to be done, the different activities to include in the process, and actions for moving forward (whether or not the candidate is ready for promotion). Even though this session is given from the perspective of a manager, it is also useful for... Read More

When people think about Business Analysis techniques, they usually think of models, diagrams, and tools. However, one of the most powerful and least talked about BA techniques is simply asking the right questions at the right time. Many project failures are not caused by technical issues, but by unchallenged assumptions and poorly understood needs. In this session, we will cover the following: a) why asking “why” is more important than jumping to solutions; b) common questioning mistakes Business Analysts make early in their careers; c) practical question frameworks that uncover real business needs; d) how better questions lead to clearer... Read More

When you search for “Business Analyst skills”, you will find countless articles focusing on tools, frameworks, and techniques—requirements documents, user stories, BPMN, backlogs, and methodologies. While these are important, they often overshadow something far more critical: the underlying competencies that determine whether those techniques succeed or fail. The BABOK® Guide v3 clearly states that Business Analysis is not only about what we do, but how we think, communicate, and interact. Skills such as analytical thinking, communication, leadership, and stakeholder engagement are not “soft add-ons”; they are the foundation of effective Business Analysis. In this article, we will explore the BABOK®... Read More

When teams talk about delivery readiness, “done” is often reduced to a simple checklist: a user story is written, acceptance criteria exist, and the item is placed in the backlog. Yet many of the most expensive issues in delivery—rework, late defects, unclear scope, and UAT surprises—originate from work that was considered “ready” but was not truly buildable. Defining what “ready to build” really means is a core responsibility of Business Analysts, yet it is rarely made explicit. This session examines readiness from a Business Analyst’s perspective and explores what must be in place before development starts—not in terms of heavy... Read More

Internal products are often invisible to the public eye. They have no external customers, no subscribers, and no classic market feedback. Should we even talk about delivering value here or about stakeholder alignment? Absolutely! A product roadmap is the perfect tool for this. During my session, in just 20 minutes, I will not only convince you to invest in a roadmap but also share insights into the specifics of building internal FinTech solutions, including user experience, data governance, and change communication — the key dimensions that are often underestimated in internal product development. This presentation is aimed at business analysts,... Read More

Product management is one of the most challenging, yet most rewarding roles in the software industry. The responsibilities cover a wide range of tasks, beginning with the discovery of emerging market segments, anticipating customer needs and drafting a vision for new solutions. In order to ensure business agility and deliver compelling products and services, early strategic considerations need to be intertwined with the implementation of MVPs to find a product-market-fit. Once this is accomplished, the solutions need to be tweaked for scaling up – in development and operation as well as in sales and fulfillment. As products become mature, the... Read More

In today’s outcome-driven organizations, Business Analysis is no longer about producing documentation – it’s about driving measurable impact. Analysis That Matters explores how modern BAs bridge the “value gap” between project delivery and real business outcomes by reframing problems, quantifying results, and influencing strategic decisions. Through real-world examples, this session shows how curiosity, clarity, and continuous measurement transform analysts from order takers into strategic partners who deliver lasting value. Key Learnings Shift from Output to Outcome Thinking: Success isn’t defined by deliverables or systems launched, but by measurable business results – time saved, revenue earned, or engagement increased. Build the... Read More

Ever wondered what it takes to coordinate with numerous BAs on an enterprise-scale project? This case study takes you inside a complex healthcare project using Large-Scale Scrum, where effective BA coordination made the difference between chaos and success. Through real experiences and examples, you’ll learn how challenges could turn into growth opportunities and what it really means to lead and take responsibility in high-stakes environments. Some key takeaways include: Fostering collaboration across different teams and practices Managing competing stakeholder demands Whether you’re scaling your BA practice or navigating complex projects, walk away with practical insights from the trenches of a... Read More

Traditional Business Analysis often focuses on solving known problems with today’s data, but in a world of rapid disruption, this leads to “yesterday’s solutions”. To build truly resilient products, the BA must evolve into a Future Maker using the Foresight tool – a strategic navigator who anticipates, strategize, and capitalize on future drivers before they become mainstream. We would explore how to identify Weak Signals – the “whispers” of change hidden in operational friction – and turn them into actionable strategy. We move from static requirements to Sensemaking, using AI as a signal amplifier to scan the horizon and stress-test... Read More

Curiosity is more than a personal trait—it is a strategic meta skill that underpins effective business analysis. In this session, we explore how structured curiosity strengthens decision-making, stakeholder engagement, and value delivery across complex environments. The focus is practical, grounded in real-world business analysis contexts. Key points: • How curiosity drives better problem framing, uncovering real needs beyond stated requirements • Using curiosity to ask sharper questions and challenge assumptions constructively • The role of curiosity in navigating ambiguity, complexity, and change • Practical ways business analysts can cultivate and apply curiosity as a professional capability

Artificial Intelligence is no longer a distant future — it is here, transforming how we work, decide, and create value. But technology alone does not guarantee progress. The real transformation happens when human intelligence guides artificial intelligence — and business analysts are uniquely positioned to lead that shift. This is a call to action: it’s time to move from AI4BA (AI for Business Analysis) to BA4AI (Business Analysis for Artificial Intelligence) — a mindset where analysts stop just reacting to innovation and start shaping it strategically. Fabrício Laguna, The Brazilian BA, takes the audience on an inspiring journey through the... Read More

When Requirements Become the Attack Surface Cyber security is no longer a technical problem to be handed off. It is a business analysis responsibility. Most major breaches don’t start with hackers or code. They start earlier, in assumptions, gaps, and unchallenged requirements. Systems fail not because they were built badly, but because they were defined that way. System Failure is a live, immersive cyber security simulation for Business Analysts, BA Practice Leads, Heads of IT, and CIOs. It examines how everyday delivery decisions quietly create,  or prevent, cyber risk. This is not a technical hacking session. It is a high-stakes... Read More

Most organizations are talking about AI, and many are starting to integrate it into end-to-end business processes without breaking something. This workshop cuts through the noise. Participants work through a full enterprise process and decide where AI belongs, where it doesn’t, and what kind of AI is viable. You’ll use a realistic case study to map the workflow, identify decision points, and classify candidate tasks using deterministic logic, probabilistic models, and agent-based orchestration. Small-group breakout work forces the real conversations: feasibility, failure modes, data gaps, and where human oversight must stay in the loop. You’ll also see how analysis can... Read More

You’ve analyzed business for someone else. Now it’s time to analyze the one that matters: yours. This isn’t inspiration. It’s a reality check. We’ll walk you through what actually happens when you go independent – the pricing mistakes that cost thousands, the client conversations that break deals, the mental shifts nobody mentions. What you’ll figure out: – Your actual service offering and who needs it; – Where clients really come from; – The internal obstacles that kill most freelancers; – Which opportunities to chase, which to walk away from; – How to price without going broke. You’ll leave with a... Read More

When initiatives kick off, there’s often a rush to start building. Yet if we rush towards a solution without understanding the organizational context, our users and the outcomes they are trying to achieve then we might deliver exactly what they’ve asked for (only to find out it isn’t what they needed). Undertaking “discovery” helps teams avoid this trap, and solid business analysis skills are central to making it work. This presents a real opportunity for BAs. In this interactive, hands-on session you’ll explore: What discovery is, why it matters, and how BAs can lead the way A practical stakeholder analysis... Read More